Buffalo Wild Wings Go

Restaurants · New York, NY

Business Summary

Buffalo Wild Wings Go is a American/BBQ restaurant located in Jamaica, Queens, serving diverse immigrant communities in one of NYC's caribbean areas. With a digital presence score of 40/100, there is significant room for improvement in online visibility and customer engagement.

Location & Competitors

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Neighborhood
Caribbean, Latin, diverse
Foot Traffic
Moderate — neighborhood-level traffic, stronger on weekends
Parking
Limited — some street parking available, metered spots nearby
Transit Access
Limited — primarily bus service, subway may require transfer
Nearby Landmarks
Jamaica commercial corridorQueens neighborhood shops

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Rio Fried Chicken and Pizza
0m
47/100
Average
Medium
Lin's No 1 Chinese Restaurant
0m
54/100
Average
High
Golden Chicken Restaurant
0.16km
57/100
Average
High
Benny's Pizzeria & Ristorante
0.16km
64/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$400K - $1.2M annually
Price Range$ - $$
Est. Employees5-15
Growth PotentialModerate to High — underserved area with growing demand

Market Analysis

Market Size$3B+ restaurant market, extreme diversity, 120+ cuisines represented
Target DemographicsDiverse immigrant communities, families, value-conscious diners, local workers

Consumer Trends

Social media presence (Instagram/TikTok) directly impacts foot trafficGhost kitchens and delivery-only concepts expanding rapidlyAlcohol-free cocktail programs gaining traction

Opportunities

  • Loyalty program to build repeat customer base
  • Weekend brunch service with neighborhood appeal
  • Pop-up and collaboration events with local brands

SWOT Analysis

Strengths

Internal advantages

  • Strong neighborhood foot traffic
  • Serves American/BBQ cuisine with established local demand
  • Unique menu positioning in competitive landscape

Weaknesses

Areas for improvement

  • High NYC rent burden ($80-200/sqft in this area)
  • Digital presence score of 40/100 suggests online visibility gaps
  • Limited parking for drive-in customers

Opportunities

External potential

  • Expand delivery radius through virtual brand strategy
  • Develop catering program for nearby businesses
  • Leverage Instagram/TikTok for organic customer acquisition

Threats

External risks

  • Third-party delivery commission increases
  • New restaurant openings in immediate vicinity
  • Economic downturn reducing discretionary dining spend

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram business account with consistent posting schedule (3x/week)

Claim and optimize Google Business Profile with updated photos and hours

Create a Google Ads campaign targeting 'best restaurant near me' queries

Growth Strategies

1-3 months

Create a signature dish that becomes Instagram-viral content

Expand into catering for Queens corporate and residential events

Partner with local food influencers for sponsored content

Risks to Monitor

Ongoing vigilance

Monitor lease renewal terms — NYC commercial rents volatile

Watch for new competition from ghost kitchens in the area

Avoid over-reliance on UberEats/DoorDash — commissions erode margins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Jamaica Food Tour Partnership

Create a curated food tour experience in Jamaica partnering with 4-5 local restaurants, bookable through a dedicated app with themed routes.

2

AI-Powered Menu Optimization

Use sales data and customer preferences to dynamically adjust menu pricing and offerings, potentially increasing per-ticket revenue by 15-20%.

Digital Score

40/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$400K - $1.2M annually
Digital Score40/100

Contact Info

179-19 Hillside Avenue, Jamaica, NY, 11432, 11432
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Buffalo Wild Wings Go stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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