Bubba Gump Shrimp Company

Restaurants · New York, NY

Business Summary

Bubba Gump Shrimp Company at 1501 Broadway, New York, NY, 10036 operates in the heart of Times Square/Theater District, Manhattan, catering primarily to 95% tourists and theatergoers. With among highest in world foot traffic and access via N/Q/R/W/S/1/2/3/7 at Times Sq, the location offers solid exposure. Competition in the area is notable but manageable with strong differentiation and digital marketing.

Location & Competitors

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Neighborhood
tourist epicenter (Times Square/Theater District, Manhattan)
Foot Traffic
among highest in world
Parking
garage $50+
Transit Access
N/Q/R/W/S/1/2/3/7 at Times Sq
Nearby Landmarks
Times SquareBroadway theatersMadame Tussauds

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Hard Rock Cafe
0m
38/100
Weak
Medium
bella vita tranttoria
0m
76/100
Strong
High
Guy’s American Kitchen & Bar
0m
49/100
Average
Medium
Junior's
0.16km
27/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$1M
Price Range$$
Est. Employees5-15
Growth Potentialmoderate — stable neighborhood with consistent demand

Market Analysis

Market SizeNYC restaurant industry $50B+; Times Square/Theater District has 224+ restaurants within 1 mile
Target Demographics95% tourists and theatergoers

Consumer Trends

late-night dining demand rebounding in NYCdemand for plant-based menu options increasing 25% YoYexperiential dining and Instagram-worthy plating trending

Opportunities

  • expanding delivery radius via DoorDash/Uber Eats optimization
  • offering cooking classes or tasting events for additional revenue
  • partnering with local breweries for exclusive pairings

SWOT Analysis

Strengths

Internal advantages

  • authentic American cuisine niche
  • prime location in Times Square/Theater District with among highest in world foot traffic
  • strong local demand from 95% tourists and theatergoers

Weaknesses

Areas for improvement

  • small physical footprint limits seating capacity
  • digital presence needs optimization
  • dependence on walk-in traffic over reservations

Opportunities

External potential

  • social media marketing to reach younger demographics
  • tourist traffic from Times Square
  • growing population in Times Square/Theater District neighborhood

Threats

External risks

  • economic downturn affecting discretionary dining spending
  • new restaurant openings in the area
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

launch Instagram account featuring daily specials and behind-the-scenes content

add online ordering through direct website to avoid delivery app commissions

claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

explore second location in complementary NYC neighborhood

create seasonal tasting menus to generate press coverage

Risks to Monitor

Ongoing vigilance

potential neighborhood rezoning or construction disruptions

lease renewal at potentially higher rates

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Zero-waste restaurant supplies marketplace

B2B platform connecting NYC restaurants with sustainable packaging, composting services, and surplus ingredient exchange to reduce waste and costs.

2

Times Square/Theater District food tour platform

App-based walking food tours of Times Square/Theater District's diverse restaurant scene, combining cultural history with curated tastings from local favorites.

Digital Score

76/ 100
Good

Quick Stats

Competitors4
Est. Revenue$300K-$1M
Digital Score76/100

Contact Info

1501 Broadway, New York, NY, 10036, 10036
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Bubba Gump Shrimp Company stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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