Bad Roman

Restaurants · New York, NY

Business Summary

Bad Roman is a restaurant business located at 10 Columbus Circle, New York, NY, 10019. With a digital score of 57/100, there is significant opportunity to improve online visibility and customer engagement through targeted digital marketing strategies.

Location & Competitors

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Neighborhood
residential neighborhood
Foot Traffic
very high
Parking
dedicated lot
Transit Access
moderate - bus access
Nearby Landmarks
parksubway stationhospital

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Masa
0m
67/100
Average
High
Per Se
0m
58/100
Average
High
Jean-Georges
0.16km
40/100
Weak
Medium
Bluebird London NYC
0.16km
54/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$250K-$600K
Price Range$
Est. Employees10
Growth Potentialhigh

Market Analysis

Market Size$5-10M neighborhood food service market
Target Demographicslocal residents, office workers, and food enthusiasts aged 25-55

Consumer Trends

social media food marketingghost kitchen delivery modelsQR code digital menus

Opportunities

  • loyalty program implementation
  • influencer partnerships
  • online ordering optimization

SWOT Analysis

Strengths

Internal advantages

  • established local presence
  • prime location
  • loyal customer base

Weaknesses

Areas for improvement

  • no delivery optimization
  • outdated branding
  • limited online presence

Opportunities

External potential

  • social media growth
  • delivery app partnerships
  • catering services

Threats

External risks

  • rising food costs
  • changing consumer preferences
  • economic downturn impact

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile

set up online ordering system

create Instagram account with food photography

Growth Strategies

1-3 months

partner with DoorDash/UberEats for delivery

launch a loyalty rewards program

host community events and tastings

Risks to Monitor

Ongoing vigilance

food cost inflation may squeeze margins

over-reliance on foot traffic

negative reviews can spread quickly online

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cloud Kitchen Extension for Bad Roman

Launch a delivery-only brand from Bad Roman's kitchen targeting late-night and office lunch crowds in New York Metro.

2

Bad Roman Meal Prep Subscription

Weekly meal prep boxes featuring Bad Roman's popular dishes, targeting health-conscious professionals in the New York Metro area.

Digital Score

57/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$250K-$600K
Digital Score57/100

Contact Info

10 Columbus Circle, New York, NY, 10019, 10019
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Bad Roman stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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