Astro Restaurant
Restaurants · New York, NY
Business Summary
Astro Restaurant is a contemporary restaurant located at 1361 6th Avenue, New York, NY, 10019 in Midtown West/Hell's Kitchen, Manhattan. Situated near Times Square, it serves the tourists, theater-goers, office workers with strong digital visibility. The extremely high foot traffic area and A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd access provide solid customer acquisition potential.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Pazza Notte | 0m | 71/100 Strong | High |
| fresh&co | 0.16km | 66/100 Average | High |
| Le Parker Meridien Burger | 0.16km | 49/100 Average | Medium |
| Bice | 0.16km | 23/100 Weak | Low |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Revenue Range
Financial Overview
Market Analysis
Consumer Trends
Opportunities
- creating a private dining space for events
- expanding delivery radius via DoorDash/Uber Eats optimization
- partnering with local breweries for exclusive pairings
SWOT Analysis
Strengths
Internal advantages
- •access to A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd
- •established presence on Google Maps/Yelp
- •prime location in Midtown West/Hell's Kitchen with extremely high foot traffic
Weaknesses
Areas for improvement
- •garage only, $40-60 creates accessibility challenges
- •dependence on walk-in traffic over reservations
- •intense competition from every cuisine imaginable, Restaurant Row on 46th St
Opportunities
External potential
- •expanding delivery and catering services
- •seasonal menu innovations to drive repeat visits
- •tourist traffic from Times Square
Threats
External risks
- •competition from established Contemporary restaurants nearby
- •new restaurant openings in the area
- •increasing food and labor costs
Strategic Recommendations
Quick Wins
Implement this week
launch Instagram account featuring daily specials and behind-the-scenes content
optimize Yelp listing with professional photos and respond to all reviews
claim and optimize Google Business Profile with updated photos and hours
Growth Strategies
1-3 months
build email list with 2000+ subscribers through in-store sign-ups
explore second location in complementary NYC neighborhood
Risks to Monitor
Ongoing vigilance
staff retention in competitive NYC labor market
health department inspection compliance costs
Startup Ideas
AI-generated business opportunities inspired by this analysis
Pop-up kitchen space in Midtown West/Hell's Kitchen
Shared commercial kitchen and front-of-house space in Midtown West/Hell's Kitchen for aspiring chefs to test concepts before committing to a full lease.
Contemporary meal kit delivery for Manhattan
Pre-portioned Contemporary meal kits with authentic recipes and ingredients, targeting busy professionals in Midtown West/Hell's Kitchen who want restaurant-quality meals at home.
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Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how Astro Restaurant stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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