Astro Restaurant

Restaurants · New York, NY

Business Summary

Astro Restaurant is a contemporary restaurant located at 1361 6th Avenue, New York, NY, 10019 in Midtown West/Hell's Kitchen, Manhattan. Situated near Times Square, it serves the tourists, theater-goers, office workers with strong digital visibility. The extremely high foot traffic area and A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd access provide solid customer acquisition potential.

Location & Competitors

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Neighborhood
high-density commercial/tourist (Midtown West/Hell's Kitchen, Manhattan)
Foot Traffic
extremely high
Parking
garage only, $40-60
Transit Access
A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd
Nearby Landmarks
Times SquareBroadway theatersHudson Yards

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Pazza Notte
0m
71/100
Strong
High
fresh&co
0.16km
66/100
Average
High
Le Parker Meridien Burger
0.16km
49/100
Average
Medium
Bice
0.16km
23/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$1M-$4M
Price Range$$$-$$$$
Est. Employees15-45
Growth Potentialmoderate-high — delivery expansion could boost revenue 20-30%

Market Analysis

Market SizeNYC restaurant industry $50B+; Midtown West/Hell's Kitchen has 336+ restaurants within 1 mile
Target Demographicstourists, theater-goers, office workers

Consumer Trends

TikTok food content driving 30% of new customer discoverysustainability and locally-sourced ingredients as differentiatorsgrowing interest in authentic Contemporary cuisine in Manhattan

Opportunities

  • creating a private dining space for events
  • expanding delivery radius via DoorDash/Uber Eats optimization
  • partnering with local breweries for exclusive pairings

SWOT Analysis

Strengths

Internal advantages

  • access to A/C/E/N/Q/R/W/1/2/3 at Times Sq-42nd
  • established presence on Google Maps/Yelp
  • prime location in Midtown West/Hell's Kitchen with extremely high foot traffic

Weaknesses

Areas for improvement

  • garage only, $40-60 creates accessibility challenges
  • dependence on walk-in traffic over reservations
  • intense competition from every cuisine imaginable, Restaurant Row on 46th St

Opportunities

External potential

  • expanding delivery and catering services
  • seasonal menu innovations to drive repeat visits
  • tourist traffic from Times Square

Threats

External risks

  • competition from established Contemporary restaurants nearby
  • new restaurant openings in the area
  • increasing food and labor costs

Strategic Recommendations

Quick Wins

Implement this week

launch Instagram account featuring daily specials and behind-the-scenes content

optimize Yelp listing with professional photos and respond to all reviews

claim and optimize Google Business Profile with updated photos and hours

Growth Strategies

1-3 months

build email list with 2000+ subscribers through in-store sign-ups

explore second location in complementary NYC neighborhood

Risks to Monitor

Ongoing vigilance

staff retention in competitive NYC labor market

health department inspection compliance costs

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-up kitchen space in Midtown West/Hell's Kitchen

Shared commercial kitchen and front-of-house space in Midtown West/Hell's Kitchen for aspiring chefs to test concepts before committing to a full lease.

2

Contemporary meal kit delivery for Manhattan

Pre-portioned Contemporary meal kits with authentic recipes and ingredients, targeting busy professionals in Midtown West/Hell's Kitchen who want restaurant-quality meals at home.

Digital Score

73/ 100
Good

Quick Stats

Competitors4
Est. Revenue$1M-$4M
Digital Score73/100

Contact Info

1361 6th Avenue, New York, NY, 10019, 10019
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Astro Restaurant stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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