Aksaray

Restaurants · New York, NY

Business Summary

Aksaray is a american restaurant located at 1618 East 16th Street, Brooklyn, NY, 11229 in Sheepshead Bay, Brooklyn. Situated near Sheepshead Bay waterfront, it serves the Russian, Turkish, Central Asian communities with limited digital visibility. The moderate foot traffic area and B/Q trains at Sheepshead Bay access provide solid customer acquisition potential.

Location & Competitors

Loading map...
Neighborhood
waterfront commercial (Sheepshead Bay, Brooklyn)
Foot Traffic
moderate
Parking
available
Transit Access
B/Q trains at Sheepshead Bay
Nearby Landmarks
Sheepshead Bay waterfrontEmmons Ave pierfishing boats

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Forefeathers Chicken Madness
0m
63/100
Average
High
Perizia kosher pizza
0m
63/100
Average
High
Khachapuri Factory
0.16km
47/100
Average
Medium
Ankara 1
0.16km
33/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$300K-$900K
Price Range$$
Est. Employees5-15
Growth Potentialmoderate-high — delivery expansion could boost revenue 20-30%

Market Analysis

Market SizeNYC restaurant industry $50B+; Sheepshead Bay has 199+ restaurants within 1 mile
Target DemographicsRussian, Turkish, Central Asian communities

Consumer Trends

third-party delivery apps commanding 15-30% commission feesQR code digital menus now standard post-pandemicdemand for plant-based menu options increasing 25% YoY

Opportunities

  • capturing foot traffic from Sheepshead Bay waterfront
  • launching a loyalty app to retain repeat customers
  • partnering with local breweries for exclusive pairings

SWOT Analysis

Strengths

Internal advantages

  • established presence on Google Maps/Yelp
  • access to B/Q trains at Sheepshead Bay
  • authentic American cuisine niche

Weaknesses

Areas for improvement

  • dependence on walk-in traffic over reservations
  • small physical footprint limits seating capacity
  • limited digital marketing presence

Opportunities

External potential

  • expanding delivery and catering services
  • tourist traffic from Sheepshead Bay waterfront
  • seasonal menu innovations to drive repeat visits

Threats

External risks

  • economic downturn affecting discretionary dining spending
  • increasing food and labor costs
  • new restaurant openings in the area

Strategic Recommendations

Quick Wins

Implement this week

implement a simple loyalty punch card program

launch Instagram account featuring daily specials and behind-the-scenes content

add online ordering through direct website to avoid delivery app commissions

Growth Strategies

1-3 months

launch branded merchandise and packaged sauces/spices for retail

build email list with 2000+ subscribers through in-store sign-ups

Risks to Monitor

Ongoing vigilance

staff retention in competitive NYC labor market

lease renewal at potentially higher rates

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-up kitchen space in Sheepshead Bay

Shared commercial kitchen and front-of-house space in Sheepshead Bay for aspiring chefs to test concepts before committing to a full lease.

2

American meal kit delivery for Brooklyn

Pre-portioned American meal kits with authentic recipes and ingredients, targeting busy professionals in Sheepshead Bay who want restaurant-quality meals at home.

Digital Score

36/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$300K-$900K
Digital Score36/100

Contact Info

1618 East 16th Street, Brooklyn, NY, 11229, 11229
Most popular

Unlock Full Analysis

Only 12% of businesses in this area have a growth strategy. Get a 20+ page deep-dive for Aksaray — financials, competitors, and a step-by-step action plan.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee