92 Chicken

Restaurants · New York, NY

Business Summary

92 Chicken is a chicken/fast casual restaurant located at 150-29 Northern Boulevard in New York, New York. With a digital score of 21/100, there is significant opportunity to improve online visibility and attract more customers through digital channels. The moderate-high foot traffic location and chicken/fast casual focus position it well within the competitive New York dining scene.

Location & Competitors

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Neighborhood
urban commercial
Foot Traffic
moderate-high
Parking
street parking varies
Transit Access
good - public transit accessible
Nearby Landmarks
bus stophospitalcommunity centersubway station

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Korean BBQ
0.16km
58/100
Average
High
Mahsil
0.16km
48/100
Average
Medium
Book Chang Dong Soon Tofu
0.16km
37/100
Weak
Medium
Adam's Chicken & Pocha
0.32km
46/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$371K-$905K/year
Price Range$$-$$$
Est. Employees27
Growth Potentialmoderate

Market Analysis

Market Size~22K potential customers within 1-mile radius
Target DemographicsNew York residents, workers, and visitors seeking chicken/fast casual dining options

Consumer Trends

ghost kitchen and virtual brand expansiongrowing demand for delivery and takeoutfusion cuisine gaining popularity

Opportunities

  • partner with local businesses for cross-promotion
  • expand delivery radius via DoorDash/UberEats
  • introduce catering services for local events

SWOT Analysis

Strengths

Internal advantages

  • established presence in New York
  • specialized Chicken/Fast Casual cuisine offering
  • convenient location at 150-29 Northern Boulevard

Weaknesses

Areas for improvement

  • limited online presence and digital marketing
  • no loyalty/rewards program
  • small dining capacity

Opportunities

External potential

  • partner with local businesses for cross-promotion
  • expand delivery radius via DoorDash/UberEats
  • introduce catering services for local events

Threats

External risks

  • new restaurant openings in the area
  • rising food and labor costs
  • increasing competition from delivery-only kitchens

Strategic Recommendations

Quick Wins

Implement this week

claim and optimize Google Business Profile

collect and respond to online reviews

set up Instagram account with food photography

Growth Strategies

1-3 months

partner with food bloggers for reviews

expand menu with trending items

launch targeted social media ad campaigns

Risks to Monitor

Ongoing vigilance

supply chain disruptions affecting menu availability

negative online reviews impacting reputation

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Chicken/Fast Casual Meal Kit Delivery

Offer DIY meal kits featuring 92 Chicken's signature dishes for home cooking enthusiasts in New York.

2

Virtual Chicken/Fast Casual Cooking Classes

Host online cooking classes teaching popular dishes from 92 Chicken's menu, building brand awareness and additional revenue.

Digital Score

21/ 100
Poor

Quick Stats

Competitors4
Est. Revenue$371K-$905K/year
Digital Score21/100

Contact Info

150-29 Northern Boulevard, New York, NY, 11354, 11354

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