88 Rice Shop

Restaurants · New York, NY

Business Summary

Operating as a restaurant in New York NY, 88 Rice Shop serves a diverse clientele in a residential-commercial neighborhood. With a digital score of 59, the business has established basic digital foundations but can improve further.

Location & Competitors

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Neighborhood
Residential-Commercial
Foot Traffic
Moderate-High
Parking
Nearby parking garage
Transit Access
Moderate - Limited transit options
Nearby Landmarks
Sweetgreen7-ElevenWells Fargo

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
White Manna
0m
63/100
Average
High
Edible Arrangements
0.16km
23/100
Weak
Low
Green Apple
0.16km
30/100
Weak
Medium
Mark's Pizza & Restaurant
0.32km
42/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Revenue Range

ConservativeExpectedOptimistic

Financial Overview

Est. Revenue$200K-$500K
Price Range$$-$$$
Est. Employees3-8
Growth PotentialHigh

Market Analysis

Market Size$1M-$3M immediate area
Target DemographicsYoung professionals 25-40, office workers, tourists

Consumer Trends

Plant-based menu items gaining popularityQR code ordering adoptionHyper-local sourcing trend

Opportunities

  • Partner with food influencers for visibility
  • Leverage social media for brand awareness
  • Add online ordering system to website

SWOT Analysis

Strengths

Internal advantages

  • Competitive pricing for the market
  • Strategic location with good visibility
  • Authentic cuisine in high-demand category

Weaknesses

Areas for improvement

  • Dependent on walk-in traffic
  • No dedicated parking for customers
  • Small dining space limits capacity

Opportunities

External potential

  • Partner with food influencers for visibility
  • Leverage social media for brand awareness
  • Add online ordering system to website

Threats

External risks

  • Rising food costs impacting margins
  • Economic downturn affecting dining spending
  • Potential rent increases in the area

Strategic Recommendations

Quick Wins

Implement this week

Set up Instagram account with food photography

Claim and optimize Google Business Profile

Create a simple website with menu and hours

Growth Strategies

1-3 months

Expand menu with trending dietary options

Launch a catering division for corporate clients

Risks to Monitor

Ongoing vigilance

Underestimating delivery logistics complexity

Ignoring digital presence in increasingly online market

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

88 Rice Shop Express Delivery Hub

Launch a dedicated delivery-only kitchen concept extending 88 Rice Shop's menu to underserved NYC neighborhoods via ghost kitchen model.

2

88 Rice Shop Meal Prep Service

Weekly meal prep subscription service featuring 88 Rice Shop's signature dishes, targeting busy professionals in the area.

Digital Score

59/ 100
Fair

Quick Stats

Competitors4
Est. Revenue$200K-$500K
Digital Score59/100

Contact Info

366 River Street, Hackensack, NJ, 07601, 07601
Most popular

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