Sheraton New York Times Square Hotel

Hotels · New York, NY

Business Summary

Sheraton New York Times Square Hotel is a hotel located at New York, NY serving travelers and visitors in New York City. With a digital score of 72, the property maintains a solid online presence across major booking platforms. The hotel benefits from New York's year-round tourism demand and strong corporate travel market.

Location & Competitors

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Neighborhood
Mixed-use urban core
Foot Traffic
Moderate to high — mixed residential and commercial area
Parking
No dedicated parking; nearby garage options
Transit Access
Excellent — subway and bus access nearby

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Luxury Collection Hotel Manhattan Midtown
0.16km
51/100
Average
Medium
The Manhattan at Times Square Hotel
0.16km
43/100
Weak
Medium
The Michelangelo New York
0.16km
39/100
Weak
Medium
Hilton New York Midtown
0.16km
27/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$64M-$79M
Industry Margin35%
Entry Cost$5M-$25M (acquisition/renovation)

Market Analysis

Market Size$15-20 billion NYC hotel market
TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
SeasonalityPeak: Sep-Dec, Apr-Jun; Moderate: Jul-Aug; Low: Jan-Mar

Consumer Trends

Rise of experiential stays, boutique preferences, mobile-first booking, sustainability focus

SWOT Analysis

Strengths

Internal advantages

  • Prime New York City location
  • Strong year-round tourism demand
  • Brand recognition in competitive market
  • Proximity to major attractions and transit

Weaknesses

Areas for improvement

  • Rising labor costs
  • Intense competition from numerous hotels
  • High operating costs in NYC

Opportunities

External potential

  • Expand direct booking to reduce OTA commissions
  • Leverage social media and influencer partnerships
  • Target emerging remote-work extended stays

Threats

External risks

  • Shifting business travel patterns post-COVID
  • Short-term rental competition (Airbnb)
  • Rising real estate taxes and regulations

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile and TripAdvisor listings

Implement dynamic pricing strategy

Launch email remarketing campaigns for past guests

Growth Strategies

1-3 months

Invest in direct booking platform to reduce OTA dependency

Create Instagram-worthy spaces for social media exposure

Develop loyalty program to increase repeat stays

Risks to Monitor

Ongoing vigilance

Prepare contingency for travel demand fluctuations

Watch for new hotel developments in the area

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel Experience Concierge App

A mobile app connecting Sheraton New York Times Square Hotel guests with curated local experiences, restaurant reservations, and exclusive NYC events.

2

Pop-up Retail in Hotel Lobby

Partner with local artisans and brands to create rotating pop-up shops in Sheraton New York Times Square Hotel's lobby, generating additional revenue and guest engagement.

3

Corporate Retreat Planning Service

Offer end-to-end corporate event and retreat planning leveraging Sheraton New York Times Square Hotel's facilities and NYC attractions.

Digital Score

72/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
Digital Score72/100

Contact Info

New York, NY
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Sheraton New York Times Square Hotel stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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