Latham

Hotels · New York, NY

Business Summary

Latham is a hotel located in 4 East 28th Street, New York, NY. It provides accommodation services to travelers and visitors in the New York area. There is significant opportunity to enhance its online visibility and booking presence.

Location & Competitors

Loading map...
Neighborhood
Mixed-use urban
Foot Traffic
Moderate
Parking
Limited parking available
Transit Access
Airport shuttle available
Nearby Landmarks
business districttransit hub

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Evelyn
0m
59/100
Average
High
Hotel Seville NoMad
0.16km
57/100
Average
High
The Fifth Avenue Hotel
0.16km
48/100
Average
Medium
Best Western Premier
0.16km
55/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$14M
Industry Margin29%
Entry Cost$11M

Market Analysis

Market Size$15B+ NYC hospitality sector
TrendExperience-focused stays trending
SeasonalityStrong Q2-Q3, holiday surge

Consumer Trends

Bleisure travel growing

SWOT Analysis

Strengths

Internal advantages

  • Quality amenities
  • Repeat guest loyalty

Weaknesses

Areas for improvement

  • Aging property
  • Dependence on tourism

Opportunities

External potential

  • Add co-working spaces
  • Enhance digital booking

Threats

External risks

  • New hotel openings
  • Rising operational costs

Strategic Recommendations

Quick Wins

Implement this week

Optimize OTA listings and photos

Add direct booking incentives

Growth Strategies

1-3 months

Launch boutique experience packages

Develop corporate partnership program

Risks to Monitor

Ongoing vigilance

Monitor Airbnb regulatory changes

Maintain property standards

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel experience marketplace

Create a curated local experience platform for Latham guests, partnering with nearby attractions and restaurants.

2

Pop-up co-working hotel concept

Transform underutilized spaces at Latham into bookable co-working areas for remote professionals.

Digital Score

27/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendExperience-focused stays trending
Digital Score27/100

Contact Info

4 East 28th Street, New York, NY

One Report. Clear Next Steps.

Stop guessing. Get a custom growth strategy for Latham with revenue forecasts, market gaps, and prioritized recommendations you can act on this week.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee