Hilton Garden Inn New York/Times Square Central

Hotels · New York, NY

Business Summary

Hilton Garden Inn New York/Times Square Central is a hotel located at 136 West 42nd Street, New York, NY, 10036 serving travelers and visitors in New York City. With a digital score of 77, the property maintains a solid online presence across major booking platforms. The hotel benefits from New York's year-round tourism demand and strong corporate travel market.

Location & Competitors

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Neighborhood
Upscale commercial district
Foot Traffic
High — busy Manhattan street
Parking
No dedicated parking; nearby garage options
Transit Access
Good — subway station within 5-minute walk

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Knickerbocker Hotel
0m
80/100
Strong
High
LUMA Hotel Times Square
0.16km
39/100
Weak
Medium
Casablanca Hotel
0.16km
64/100
Average
High
Courtyard New York Manhattan/Times Square
0.16km
16/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$37M-$52M
Industry Margin33%
Entry Cost$50M-$70M (acquisition/renovation)

Market Analysis

Market Size$15-20 billion NYC hotel market
TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
SeasonalityPeak: Sep-Dec, Apr-Jun; Moderate: Jul-Aug; Low: Jan-Mar

Consumer Trends

Rise of experiential stays, boutique preferences, mobile-first booking, sustainability focus

SWOT Analysis

Strengths

Internal advantages

  • Prime New York City location
  • Strong year-round tourism demand
  • Brand recognition in competitive market
  • Proximity to major attractions and transit

Weaknesses

Areas for improvement

  • High operating costs in NYC
  • Intense competition from numerous hotels
  • Aging infrastructure requiring renovation

Opportunities

External potential

  • Add rooftop or restaurant amenities
  • Develop unique experiential packages
  • Pursue sustainability certifications

Threats

External risks

  • New hotel developments increasing supply
  • Short-term rental competition (Airbnb)
  • Shifting business travel patterns post-COVID

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile and TripAdvisor listings

Implement dynamic pricing strategy

Launch email remarketing campaigns for past guests

Growth Strategies

1-3 months

Add co-working spaces for digital nomads

Create Instagram-worthy spaces for social media exposure

Develop loyalty program to increase repeat stays

Risks to Monitor

Ongoing vigilance

Monitor Airbnb regulation changes in NYC

Prepare contingency for travel demand fluctuations

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel Experience Concierge App

A mobile app connecting Hilton Garden Inn New York/Times Square Central guests with curated local experiences, restaurant reservations, and exclusive NYC events.

2

Pop-up Retail in Hotel Lobby

Partner with local artisans and brands to create rotating pop-up shops in Hilton Garden Inn New York/Times Square Central's lobby, generating additional revenue and guest engagement.

3

Corporate Retreat Planning Service

Offer end-to-end corporate event and retreat planning leveraging Hilton Garden Inn New York/Times Square Central's facilities and NYC attractions.

Digital Score

77/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
Digital Score77/100

Contact Info

136 West 42nd Street, New York, NY, 10036, 10036
Most popular

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