Fairfield Inn & Suites By Marriott

Hotels · New York, NY

Business Summary

Fairfield Inn & Suites By Marriott is a hotel located at 183-31 Horace Harding Expressway, Fresh Meadows, NY, 11365 serving travelers and visitors in New York City. With a digital score of 81, the property maintains a solid online presence across major booking platforms. The hotel benefits from New York's year-round tourism demand and strong corporate travel market.

Location & Competitors

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Neighborhood
Mixed-use urban core
Foot Traffic
Very high — major tourist corridor
Parking
No on-site parking; public garages within 2 blocks
Transit Access
Good — subway station within 5-minute walk

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Courtyard By Marriott
0m
57/100
Average
High
Wyndham Garden Fresh Meadows
0.32km
56/100
Average
High
Par Central Motor Inn
3.38km
40/100
Weak
Low
Anchor Inn
3.54km
57/100
Average
Low

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$41M-$56M
Industry Margin20%
Entry Cost$20M-$40M (acquisition/renovation)

Market Analysis

Market Size$15-20 billion NYC hotel market
TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
SeasonalityPeak: Sep-Dec, Apr-Jun; Moderate: Jul-Aug; Low: Jan-Mar

Consumer Trends

Rise of experiential stays, boutique preferences, mobile-first booking, sustainability focus

SWOT Analysis

Strengths

Internal advantages

  • Prime New York City location
  • Strong year-round tourism demand
  • Brand recognition in competitive market
  • Proximity to major attractions and transit

Weaknesses

Areas for improvement

  • Aging infrastructure requiring renovation
  • Intense competition from numerous hotels
  • Limited parking options

Opportunities

External potential

  • Pursue sustainability certifications
  • Leverage social media and influencer partnerships
  • Develop unique experiential packages

Threats

External risks

  • Short-term rental competition (Airbnb)
  • Shifting business travel patterns post-COVID
  • Economic downturn reducing travel

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile and TripAdvisor listings

Implement dynamic pricing strategy

Launch email remarketing campaigns for past guests

Growth Strategies

1-3 months

Partner with local experiences and restaurants

Create Instagram-worthy spaces for social media exposure

Develop loyalty program to increase repeat stays

Risks to Monitor

Ongoing vigilance

Watch for new hotel developments in the area

Monitor Airbnb regulation changes in NYC

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel Experience Concierge App

A mobile app connecting Fairfield Inn & Suites By Marriott guests with curated local experiences, restaurant reservations, and exclusive NYC events.

2

Pop-up Retail in Hotel Lobby

Partner with local artisans and brands to create rotating pop-up shops in Fairfield Inn & Suites By Marriott's lobby, generating additional revenue and guest engagement.

3

Corporate Retreat Planning Service

Offer end-to-end corporate event and retreat planning leveraging Fairfield Inn & Suites By Marriott's facilities and NYC attractions.

Digital Score

81/ 100
Excellent

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
Digital Score81/100

Contact Info

183-31 Horace Harding Expressway, Fresh Meadows, NY, 11365, 11365
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