DoubleTree by Hilton Hotel

Hotels · New York, NY

Business Summary

DoubleTree by Hilton Hotel is a hotel located at 350 West 40th Street, New York, NY, 10018 serving travelers and visitors in New York City. With a digital score of 36, there is significant opportunity to improve online visibility and direct booking capabilities. Enhancing digital marketing could help capture more of NYC's robust hospitality demand.

Location & Competitors

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Neighborhood
Mixed-use urban core
Foot Traffic
High — busy Manhattan street
Parking
Limited street parking; valet available
Transit Access
Excellent — major transit hub adjacent

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Distrikt Hotel
0m
75/100
Strong
High
tba
0m
63/100
Average
High
Candlewood Suites
0m
59/100
Average
High
Delta Hotels by Marriott
0m
34/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$79M-$94M
Industry Margin33%
Entry Cost$33M-$53M (acquisition/renovation)

Market Analysis

Market Size$15-20 billion NYC hotel market
TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
SeasonalityPeak: Sep-Dec, Apr-Jun; Moderate: Jul-Aug; Low: Jan-Mar

Consumer Trends

Rise of experiential stays, boutique preferences, mobile-first booking, sustainability focus

SWOT Analysis

Strengths

Internal advantages

  • Prime New York City location
  • Strong year-round tourism demand
  • Brand recognition in competitive market
  • Proximity to major attractions and transit

Weaknesses

Areas for improvement

  • Limited parking options
  • Rising labor costs
  • High operating costs in NYC

Opportunities

External potential

  • Pursue sustainability certifications
  • Expand direct booking to reduce OTA commissions
  • Target emerging remote-work extended stays

Threats

External risks

  • Rising real estate taxes and regulations
  • Short-term rental competition (Airbnb)
  • New hotel developments increasing supply

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile and TripAdvisor listings

Implement dynamic pricing strategy

Launch email remarketing campaigns for past guests

Growth Strategies

1-3 months

Add co-working spaces for digital nomads

Partner with local experiences and restaurants

Develop loyalty program to increase repeat stays

Risks to Monitor

Ongoing vigilance

Prepare contingency for travel demand fluctuations

Monitor Airbnb regulation changes in NYC

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel Experience Concierge App

A mobile app connecting DoubleTree by Hilton Hotel guests with curated local experiences, restaurant reservations, and exclusive NYC events.

2

Pop-up Retail in Hotel Lobby

Partner with local artisans and brands to create rotating pop-up shops in DoubleTree by Hilton Hotel's lobby, generating additional revenue and guest engagement.

3

Corporate Retreat Planning Service

Offer end-to-end corporate event and retreat planning leveraging DoubleTree by Hilton Hotel's facilities and NYC attractions.

Digital Score

36/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
Digital Score36/100

Contact Info

350 West 40th Street, New York, NY, 10018, 10018
Used by 200+ businesses

What Top Competitors Already Know

See exactly how DoubleTree by Hilton Hotel stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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