Broadway @ Times Square Hotel

Hotels · New York, NY

Business Summary

Broadway @ Times Square Hotel is a hotel located at 129 West 46th Street, New York, NY, 10036 serving travelers and visitors in New York City. With a digital score of 66, the property maintains a solid online presence across major booking platforms. The hotel benefits from New York's year-round tourism demand and strong corporate travel market.

Location & Competitors

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Neighborhood
Urban entertainment district
Foot Traffic
High — near popular attractions
Parking
No dedicated parking; nearby garage options
Transit Access
Good — subway station within 5-minute walk

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Sanctuary Hotel
0m
61/100
Average
High
The Muse New York
0m
70/100
Strong
High
45 Times Square Hotel
0.16km
48/100
Average
Medium
Motto by Hilton Times Square
0.16km
65/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$62M-$77M
Industry Margin21%
Entry Cost$10M-$30M (acquisition/renovation)

Market Analysis

Market Size$15-20 billion NYC hotel market
TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
SeasonalityPeak: Sep-Dec, Apr-Jun; Moderate: Jul-Aug; Low: Jan-Mar

Consumer Trends

Rise of experiential stays, boutique preferences, mobile-first booking, sustainability focus

SWOT Analysis

Strengths

Internal advantages

  • Prime New York City location
  • Strong year-round tourism demand
  • Brand recognition in competitive market
  • Proximity to major attractions and transit

Weaknesses

Areas for improvement

  • Limited parking options
  • Intense competition from numerous hotels
  • Rising labor costs

Opportunities

External potential

  • Pursue sustainability certifications
  • Develop unique experiential packages
  • Leverage social media and influencer partnerships

Threats

External risks

  • Rising real estate taxes and regulations
  • Short-term rental competition (Airbnb)
  • Economic downturn reducing travel

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile and TripAdvisor listings

Implement dynamic pricing strategy

Launch email remarketing campaigns for past guests

Growth Strategies

1-3 months

Invest in direct booking platform to reduce OTA dependency

Partner with local experiences and restaurants

Add co-working spaces for digital nomads

Risks to Monitor

Ongoing vigilance

Prepare contingency for travel demand fluctuations

Monitor Airbnb regulation changes in NYC

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Hotel Experience Concierge App

A mobile app connecting Broadway @ Times Square Hotel guests with curated local experiences, restaurant reservations, and exclusive NYC events.

2

Pop-up Retail in Hotel Lobby

Partner with local artisans and brands to create rotating pop-up shops in Broadway @ Times Square Hotel's lobby, generating additional revenue and guest engagement.

3

Corporate Retreat Planning Service

Offer end-to-end corporate event and retreat planning leveraging Broadway @ Times Square Hotel's facilities and NYC attractions.

Digital Score

66/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable growth post-pandemic; NYC hotel occupancy recovering to 85%+
Digital Score66/100

Contact Info

129 West 46th Street, New York, NY, 10036, 10036
Most popular

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