Unisex Barber Shop

Beauty & Spas · New York, NY

Business Summary

Unisex Barber Shop is a New York-based hair salon at 204 East 170th Street, New York, NY, 10456. The business has developing digital presence with a score of 35/100. Growth opportunities exist through improved local SEO and social media engagement.

Location & Competitors

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Neighborhood
suburban_mixed
Foot Traffic
medium
Parking
garage
Transit Access
bus_nearby
Nearby Landmarks
TargetDollar TreeTD Bank

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Liga Americana
0m
60/100
Average
High
Nails Expra
0m
56/100
Average
High
Hair Treatment Beauty Salon
0.48km
39/100
Weak
Medium
Hollywood Nail Inc.
0.64km
68/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$772,000
Industry Margin10%
Entry Cost$109,000

Market Analysis

Market Size$48B (US)
Trendgrowing
Seasonalityholiday_peaks

Consumer Trends

self-care and wellness focuspersonalized treatmentssubscription/membership models

SWOT Analysis

Strengths

Internal advantages

  • Walk-in friendly location
  • Located in suburban mixed area of New York
  • Established hair salon with local brand recognition

Weaknesses

Areas for improvement

  • Limited parking options
  • Digital presence score of 35/100 indicates improvement needed
  • High NYC rent and operating costs

Opportunities

External potential

  • Expand to corporate/event partnerships
  • Optimize Google Business Profile for local SEO
  • Offer mobile/at-home services

Threats

External risks

  • Potential regulatory changes
  • Changing consumer preferences toward DIY/home care
  • Staff turnover in competitive labor market

Strategic Recommendations

Quick Wins

Implement this week

Set up online booking through Booksy, Vagaro, or Square

Claim and optimize Google Business Profile with photos and hours

Launch a simple referral discount program

Growth Strategies

1-3 months

Invest in local SEO to rank for neighborhood searches

Launch TikTok/Reels content showing transformations

Partner with wedding planners and event organizers

Risks to Monitor

Ongoing vigilance

Ignoring negative online reviews

Over-expansion without stable cash flow

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Beauty & Spas Booking App

Develop a hyperlocal booking platform connecting New York beauty businesses with customers, starting with the New York area.

2

Eco-Beauty Concept

Launch a zero-waste beauty salon using exclusively sustainable, organic products and eco-friendly practices to tap into the growing green consumer market.

3

Wellness & Beauty Hub

Expand the hair salon concept into a full wellness destination combining beauty services with meditation, yoga, and nutrition counseling.

Digital Score

35/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendgrowing
Digital Score35/100

Contact Info

204 East 170th Street, New York, NY, 10456, 10456
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Unisex Barber Shop stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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