The Shoppe - Unisex Barber Shop
Beauty & Spas · New York, NY
Business Summary
The Shoppe - Unisex Barber Shop is a beauty & spas business located in New York, NY with a developing digital presence scoring 37/100. The business operates in a moderate-to-high foot traffic area with excellent transit access. There are opportunities to strengthen online visibility and expand service offerings in the competitive NYC beauty & spas market.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Puttty Spa | 0m | 70/100 Strong | High |
| Mama's Nail & Spa Inc. | 0m | 47/100 Average | Medium |
| Pink'C Nail Spa | 0.64km | 76/100 Strong | High |
| Place of Beauty | 0.64km | 75/100 Strong | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 3 digitally strong competitors nearby.
Financial Estimates
Financial Overview
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Word-of-mouth referrals drive growth
- •High-touch personal service creates strong relationships
- •Prime NYC location with high visibility
Weaknesses
Areas for improvement
- •Limited scalability without additional locations
- •Dependent on individual stylist talent
- •Rising commercial rent in NYC
Opportunities
External potential
- •Expand male grooming services
- •Offer subscription packages for regular clients
- •Add wellness services (facials, massage)
Threats
External risks
- •Regulatory changes for beauty licensing
- •At-home beauty device technology improving
- •Staff poaching by competitors
Strategic Recommendations
Quick Wins
Implement this week
Implement online booking system
Set up Google Business Profile with photos and reviews
Growth Strategies
1-3 months
Build influencer partnerships for social proof
Launch loyalty app with points system
Develop signature service exclusive to your salon
Risks to Monitor
Ongoing vigilance
Health code violations
Negative online reviews can severely impact business
Startup Ideas
AI-generated business opportunities inspired by this analysis
Salon Supply Subscription Box
Monthly curated box of professional-grade beauty products for at-home maintenance between salon visits
Mobile Blow-Dry Bar
On-demand blowout and styling service that comes to clients' homes or offices in NYC
Similar Beauty & Spas
Explore reports for similar businesses nearby
Kawaii Salon & Spa
10-44 Jackson Avenue, New York, NY, 11101
Barber Shop 72
49 West 72nd Street, New York, NY, 10023
Wize Guys Barber
237 West 14th Street, New York, NY
Beauty Lounge
New York, NY
New Best Barber
70-62 Broadway, Jackson Heights, NY, 11372
Perfect Grace Beauty Bar
2197 Adam Clayton Powell Jr. Boulevard, New York, NY, 10027
Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how The Shoppe - Unisex Barber Shop stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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