NYC Barbershop

Beauty & Spas · New York, NY

Business Summary

NYC Barbershop is a barbershop located in Elmhurst, Queens, serving the local community with men's grooming services. The business benefits from high foot traffic along Broadway. With a digital score of 57/100, there is significant opportunity to grow through online booking and social media marketing.

Location & Competitors

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Neighborhood
mixed residential-commercial, Elmhurst
Foot Traffic
high
Parking
metered street parking
Transit Access
7, E, F, M, R trains (Jackson Heights-Roosevelt Ave, Elmhurst Ave)
Nearby Landmarks
churchsubway stationschool

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Hanu Beauty Salon
0m
25/100
Weak
Medium
Hair Extreme
0.16km
42/100
Weak
Medium
Crystal Fashion Hair
0.16km
38/100
Weak
Medium
Eyebrows
0.16km
47/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$688,365
Industry Margin15-25%
Entry Cost$82,000

Market Analysis

Market SizeThe barbershop market in Queens, NYC is valued at approximately $244M annually with over 2724 establishments
Trendstable
SeasonalityModerate - slight uptick before holidays and summer

Consumer Trends

Increasing demand for personalized beauty servicesGrowing preference for organic and natural productsRising importance of online reviews and social media presenceMale grooming market expanding rapidly

SWOT Analysis

Strengths

Internal advantages

  • Personal client relationships
  • Low overhead costs
  • Repeat customer base
  • Walk-in friendly model

Weaknesses

Areas for improvement

  • Limited service menu
  • Dependent on single stylist
  • Minimal online presence
  • Small physical footprint

Opportunities

External potential

  • Expand digital marketing and social media presence
  • Tap into Elmhurst's diverse demographics
  • Introduce subscription or membership models
  • Partner with local events and community organizations

Threats

External risks

  • Increasing competition from new entrants
  • Rising rent costs in Queens neighborhoods
  • Economic downturns reducing discretionary spending
  • Shift to DIY beauty tutorials and at-home products

Strategic Recommendations

Quick Wins

Implement this week

Set up Google Business Profile with photos

Offer online booking via Square or Booksy

Launch referral discount program

Growth Strategies

1-3 months

Add grooming products retail

Introduce premium services (hot towel shave, beard treatments)

Partner with local businesses for cross-promotion

Risks to Monitor

Ongoing vigilance

Over-expansion without adequate cash reserves

Losing key staff to competitors

Neglecting online reputation management

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Mobile Barbershop Service in Elmhurst

Launch an on-demand mobile barbershop service targeting busy professionals and elderly residents in Elmhurst who prefer at-home beauty treatments.

2

Beauty Booking Platform for Queens Barbershops

Create a hyperlocal booking app connecting Elmhurst residents with nearby barbershops, featuring real-time availability, reviews, and loyalty rewards.

3

Eco-Friendly Barbershop Concept

Open a sustainable barbershop in Elmhurst using only organic products, zero-waste practices, and energy-efficient equipment to appeal to eco-conscious consumers.

Digital Score

57/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendstable
Digital Score57/100

Contact Info

75-32 Broadway, New York, NY, 11373, 11373

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