Made Man Barbershop
Beauty & Spas · New York, NY
Business Summary
Made Man Barbershop is a barbershop business serving customers in 170 West 23rd Street. With a digital score of 25, the business has room to improve its online footprint and attract a broader clientele. The New York beauty services market remains robust with steady consumer demand.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Hair Crafters Barber Shop | 0.16km | 30/100 Weak | Medium |
| Salons by JC | 0.16km | 31/100 Weak | Medium |
| Parlor West | 0.16km | 69/100 Average | High |
| Krasivo Lashes & Nails | 0.32km | 35/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Financial Overview
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •New York's diverse clientele offers broad market appeal
- •Strong potential for repeat customer base
- •Located in a high-demand urban area
Weaknesses
Areas for improvement
- •High competition density in the New York beauty market
- •Dependence on walk-in traffic without strong online presence
- •Limited differentiation from nearby competitors
Opportunities
External potential
- •Expand digital marketing and social media presence
- •Partner with local businesses for cross-promotions
- •Introduce trending services to attract new demographics
Threats
External risks
- •Changing consumer preferences and beauty trends
- •Economic downturn could reduce discretionary beauty spending
- •New market entrants with aggressive pricing
Strategic Recommendations
Quick Wins
Implement this week
Offer beard grooming packages
Partner with local men's clothing stores
Launch loyalty punch card program
Growth Strategies
1-3 months
Offer grooming workshops
Launch membership/subscription model
Build referral rewards program
Risks to Monitor
Ongoing vigilance
New market entrants with aggressive pricing
Economic downturn could reduce discretionary beauty spending
Startup Ideas
AI-generated business opportunities inspired by this analysis
Pop-Up Barbershop Experience
Rotating pop-up barbershop events in trendy NYC locations, creating buzz and attracting new clientele through exclusivity.
Eco-Friendly Barbershop Concept
A sustainable barbershop using only organic, cruelty-free products and eco-conscious practices, targeting the growing green beauty market.
Barbershop Subscription Box
Monthly curated box of barbershop-related products and treatments, building recurring revenue and brand loyalty.
Similar Beauty & Spas
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Barber Shop 72
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Telogen Hair Restoration Center
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New Best Barber
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Michelle's Barber Shop
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Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how Made Man Barbershop stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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