Good Fellas Barbershop

Beauty & Spas · New York, NY

Business Summary

Good Fellas Barbershop is a barbershop serving the Upper East Side community in New York City. The barbershop industry in NYC remains resilient with strong demand for men's grooming services. Improving digital presence through social media and online booking could significantly boost client volume.

Location & Competitors

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Neighborhood
dense urban commercial
Foot Traffic
low
Parking
street parking only
Transit Access
good - subway within 5 min walk
Nearby Landmarks
McDonald'sWhole Foods

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Fashion Nail Beauty Spa
1.77km
22/100
Weak
Low
Short Cutz
2.57km
71/100
Strong
Medium
Rosita Chala
2.57km
75/100
Strong
Medium
Rossy's Hair Design
2.57km
67/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$285K
Industry Margin15%
Entry Cost$151K

Market Analysis

Market Size$1.7B (NYC metro)
Trendstable
SeasonalitySteady year-round with slight peaks before holidays and summer

Consumer Trends

premium men's groomingloyalty programs

SWOT Analysis

Strengths

Internal advantages

  • Established in Upper East Side
  • Walk-in convenience

Weaknesses

Areas for improvement

  • Limited service menu
  • Competition from chain salons

Opportunities

External potential

  • Expand to beard/skincare services
  • Partner with local men's brands

Threats

External risks

  • Barber poaching by competitors
  • New chain barbershop entries

Strategic Recommendations

Quick Wins

Implement this week

Post daily cuts on Instagram

Set up Square/online booking

Growth Strategies

1-3 months

Add premium services (hot towel, facials)

Build barber training program

Risks to Monitor

Ongoing vigilance

Neighborhood gentrification/rent hikes

Health regulation changes

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Men's Grooming Subscription

Monthly subscription for haircuts plus curated grooming products delivered to door, building on the barbershop's local reputation.

2

Barber Booking App

Neighborhood-specific booking app connecting Upper East Side residents with available barber chairs in real-time, reducing wait times.

3

Pop-Up Barber Events

Mobile barbershop service for corporate offices, gyms, and events across NYC, extending the brand beyond the physical location.

Digital Score

46/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendstable
Digital Score46/100

Contact Info

601 Myrtle Street, Elizabeth, NJ, 07202, 07202

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