Contura Fine Hair Salon

Beauty & Spas · New York, NY

Business Summary

Contura Fine Hair Salon is a barbershop serving the SoHo community in New York City. The barbershop industry in NYC remains resilient with strong demand for men's grooming services. The shop maintains a reasonable digital footprint that supports customer acquisition.

Location & Competitors

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Neighborhood
mixed residential-commercial
Foot Traffic
low
Parking
no dedicated parking
Transit Access
bus routes nearby
Nearby Landmarks
Trader Joe'sSmoothie KingStarbucksTarget

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Modern Art Of Hair
0.32km
32/100
Weak
Medium
Unique Beauty Salon
0.32km
67/100
Average
High
Tonsorial Barber Shop
0.32km
80/100
Strong
High
New Ideal Barbershop
0.32km
51/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$223K
Industry Margin30%
Entry Cost$116K

Market Analysis

Market Size$1.3B (NYC metro)
Trendgrowing
SeasonalitySteady year-round with slight peaks before holidays and summer

Consumer Trends

social media-driven style trendsexpress/walk-in servicespremium men's grooming

SWOT Analysis

Strengths

Internal advantages

  • Established in SoHo
  • Strong community ties

Weaknesses

Areas for improvement

  • Limited service menu
  • Small physical footprint

Opportunities

External potential

  • Expand to beard/skincare services
  • Build Instagram following with style content

Threats

External risks

  • Rising rent costs
  • New chain barbershop entries

Strategic Recommendations

Quick Wins

Implement this week

Post daily cuts on Instagram

Set up Square/online booking

Growth Strategies

1-3 months

Add premium services (hot towel, facials)

Open second location

Risks to Monitor

Ongoing vigilance

Key barber departure risk

Health regulation changes

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Men's Grooming Subscription

Monthly subscription for haircuts plus curated grooming products delivered to door, building on the barbershop's local reputation.

2

Barber Booking App

Neighborhood-specific booking app connecting SoHo residents with available barber chairs in real-time, reducing wait times.

3

Pop-Up Barber Events

Mobile barbershop service for corporate offices, gyms, and events across NYC, extending the brand beyond the physical location.

Digital Score

56/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendgrowing
Digital Score56/100

Contact Info

35-11 34th Avenue, Astoria, NY, 11106, 11106
Most popular

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