AMMA Hair Braiding

Beauty & Spas · New York, NY

Business Summary

AMMA Hair Braiding is a barbershop serving the Murray Hill community in New York City. The barbershop industry in NYC remains resilient with strong demand for men's grooming services. The shop maintains a reasonable digital footprint that supports customer acquisition.

Location & Competitors

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Neighborhood
commercial strip
Foot Traffic
very high
Parking
nearby garage available
Transit Access
subway within 2 blocks
Nearby Landmarks
Dunkin'Chase BankCVSDuane Reade

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Star Nail Salon
0.16km
54/100
Average
High
Gifted Hands Unisex Salon
0.16km
61/100
Average
High
No 1 Nails
0.32km
54/100
Average
High
TAPIA Barbershop
0.32km
49/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$160K
Industry Margin22%
Entry Cost$126K

Market Analysis

Market Size$1.3B (NYC metro)
Trendstable
SeasonalitySteady year-round with slight peaks before holidays and summer

Consumer Trends

beard care and stylingsocial media-driven style trendsloyalty programspremium men's grooming

SWOT Analysis

Strengths

Internal advantages

  • Established in Murray Hill
  • Walk-in convenience

Weaknesses

Areas for improvement

  • Limited service menu
  • Small physical footprint

Opportunities

External potential

  • Add premium grooming products retail
  • Build Instagram following with style content

Threats

External risks

  • Barber poaching by competitors
  • DIY grooming trend post-pandemic

Strategic Recommendations

Quick Wins

Implement this week

Claim and optimize Google Business listing

Set up Square/online booking

Growth Strategies

1-3 months

Launch grooming product line

Build barber training program

Risks to Monitor

Ongoing vigilance

Key barber departure risk

Seasonal dips in walk-ins

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Men's Grooming Subscription

Monthly subscription for haircuts plus curated grooming products delivered to door, building on the barbershop's local reputation.

2

Barber Booking App

Neighborhood-specific booking app connecting Murray Hill residents with available barber chairs in real-time, reducing wait times.

3

Pop-Up Barber Events

Mobile barbershop service for corporate offices, gyms, and events across NYC, extending the brand beyond the physical location.

Digital Score

56/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market Trendstable
Digital Score56/100

Contact Info

New York, NY

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