Zagaya

Bars & Pubs · New York, NY

Business Summary

Zagaya is a classic wine bar located in 471 16th Street, New York, NY, 11215. Known for DJ nights and trivia nights, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Mixed-use residential/commercial
Foot Traffic
Moderate
Parking
Limited street parking
Transit Access
Moderate - subway within 5-10 min walk
Nearby Landmarks
entertainment venueparkoffice buildingsresidential area

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Farrell's
0m
59/100
Average
High
Double Windsor
0m
32/100
Weak
Medium
Trees Lounge
0.16km
34/100
Weak
Medium
Saint Eves
0.32km
26/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$300K-$700K
Industry Margin12-18%
Entry Cost$200K-$450K

Market Analysis

Market Size$2.8B NYC drinking establishments market
TrendStable - established market with loyal clientele
SeasonalityYear-round with peaks during holidays and events

Consumer Trends

Themed pop-up eventsLate-night dining integrationSocial media-worthy venues

SWOT Analysis

Strengths

Internal advantages

  • Strong repeat customer base
  • Established brand in local community
  • Experienced bar staff

Weaknesses

Areas for improvement

  • Rising ingredient costs
  • Staff turnover challenges
  • Limited seating capacity

Opportunities

External potential

  • Brunch/daytime service expansion
  • Develop delivery/takeout cocktail kits
  • Partnerships with local restaurants

Threats

External risks

  • Supply chain disruptions
  • Economic downturn impact on discretionary spending
  • Changing liquor regulations

Strategic Recommendations

Quick Wins

Implement this week

Launch Instagram presence with cocktail photography

Optimize Google Business Profile with photos and updated hours

Growth Strategies

1-3 months

Build partnerships with nearby hotels for guest referrals

Launch brunch service on weekends

Risks to Monitor

Ongoing vigilance

Maintain liquor license compliance

Monitor lease renewal terms closely

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Bartender Marketplace

Platform connecting skilled bartenders with bars needing temporary or permanent staff in the NYC area.

2

Cocktail Kit Delivery Service

Pre-measured cocktail kits delivered to homes with recipe cards and garnishes for the NYC market.

3

Bar Crawl App

Curated bar crawl routes in NYC neighborhoods with exclusive deals and real-time wait times.

Digital Score

53/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable - established market with loyal clientele
Digital Score53/100

Contact Info

471 16th Street, New York, NY, 11215, 11215

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