Turnmill

Bars & Pubs · New York, NY

Business Summary

Turnmill is a beer garden located at 119 East 27th Street, New York, NY, 10016 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10016 zip code area. With a digital presence score of 59/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

Loading map...
Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
J. Bespoke
0m
59/100
Average
High
John Devon's
0.16km
31/100
Weak
Medium
Churchill's Pub
0.16km
73/100
Strong
High
Jack Diamond's
0.16km
63/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Post-pandemic preference for outdoor and well-ventilated spacesGrowing demand for craft cocktails and artisanal spiritsRise of experiential dining and drinking concepts

SWOT Analysis

Strengths

Internal advantages

  • Unique cocktail menu with seasonal rotations
  • Late-night hours capture after-work and nightlife crowds
  • Strong relationships with local craft breweries
  • Prime foot-traffic location near transit

Weaknesses

Areas for improvement

  • Limited online ordering and delivery options
  • Noise complaints from residential neighbors
  • Thin profit margins on food menu items
  • No dedicated website or outdated web presence

Opportunities

External potential

  • Develop branded merchandise for additional revenue
  • Host private events and corporate happy hours
  • Collaborate with local breweries for exclusive tap takeovers

Threats

External risks

  • Labor shortages and rising minimum wage requirements
  • Supply chain disruptions affecting alcohol costs
  • Post-pandemic shifts in nightlife habits

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

2

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

Digital Score

59/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score59/100

Contact Info

119 East 27th Street, New York, NY, 10016, 10016
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Turnmill stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

Coming soon • Instant delivery in 5 minutes • Money-back guarantee