Trix
Bars & Pubs · New York, NY
Business Summary
Trix is a brewpub located at 145 Bedford Avenue, New York, NY, 11226 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11226 zip code area. With a digital presence score of 43/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Allswell | 0.16km | 41/100 Weak | Medium |
| EBBS Brewing Co. | 0.16km | 49/100 Average | Medium |
| The Bedford | 0.16km | 43/100 Weak | Medium |
| The Craic | 0.16km | 45/100 Average | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong relationships with local craft breweries
- •Late-night hours capture after-work and nightlife crowds
- •Prime foot-traffic location near transit
- •Experienced bartending staff with mixology expertise
Weaknesses
Areas for improvement
- •High staff turnover common in hospitality sector
- •Limited online ordering and delivery options
- •Minimal email marketing or CRM strategy
- •No dedicated website or outdated web presence
Opportunities
External potential
- •Introduce trivia nights and themed events for slow weekdays
- •Leverage TikTok and Instagram Reels for viral marketing
- •Develop branded merchandise for additional revenue
- •Launch a loyalty/rewards app to increase retention
Threats
External risks
- •Increasing competition from new bar openings nearby
- •Regulatory changes in liquor licensing
- •Supply chain disruptions affecting alcohol costs
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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MixMaster AI - Automated Cocktail Creation
AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.
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Digital Score
Quick Stats
Contact Info
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