The Wild Goose
Bars & Pubs · New York, NY
Business Summary
The Wild Goose is a tiki bar located at 54-20 Roosevelt Avenue, New York, NY, 11377 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11377 zip code area. With a digital presence score of 23/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Tres Coronas | 0.16km | 57/100 Average | High |
| Solid State | 0.16km | 50/100 Average | Medium |
| Donovan's Pub | 0.32km | 28/100 Weak | Medium |
| The Beerkeeper | 0.48km | 60/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Established loyal customer base
- •Strong local brand recognition in the neighborhood
- •Active social media presence with engaged followers
Weaknesses
Areas for improvement
- •Seasonal revenue fluctuations
- •Thin profit margins on food menu items
- •No dedicated website or outdated web presence
- •Limited online ordering and delivery options
Opportunities
External potential
- •Host private events and corporate happy hours
- •Develop branded merchandise for additional revenue
- •Introduce trivia nights and themed events for slow weekdays
Threats
External risks
- •Competition from at-home entertaining and delivery apps
- •Labor shortages and rising minimum wage requirements
- •Changing consumer preferences toward health-conscious options
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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MixMaster AI - Automated Cocktail Creation
AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.
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Digital Score
Quick Stats
Contact Info
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