The Tradesman Bar
Bars & Pubs · New York, NY
Business Summary
The Tradesman Bar is a sports bar located at 222 Bushwick Avenue, New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 67/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Pink Metal | 0.16km | 31/100 Weak | Medium |
| 3 Dollar Bill | 0.16km | 79/100 Strong | High |
| The Well | 0.32km | 43/100 Weak | Medium |
| duckduck | 0.32km | 61/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Live entertainment programming draws repeat visitors
- •Experienced bartending staff with mixology expertise
- •Established loyal customer base
- •Active social media presence with engaged followers
Weaknesses
Areas for improvement
- •Limited seating capacity constrains peak revenue
- •Minimal email marketing or CRM strategy
- •Limited online ordering and delivery options
- •Seasonal revenue fluctuations
Opportunities
External potential
- •Expand into craft cocktail delivery via platforms like Drizly
- •Leverage TikTok and Instagram Reels for viral marketing
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Competition from at-home entertaining and delivery apps
- •Supply chain disruptions affecting alcohol costs
- •Noise and capacity regulations from community boards
- •Rising commercial rents in NYC neighborhoods
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
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