The Tippler

Bars & Pubs · New York, NY

Business Summary

The Tippler is a Irish pub located at 425 West 15th Street, New York, NY, 10011 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10011 zip code area. With a digital presence score of 28/100, there is significant room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Corkbuzz Wine Bar and Restaurant
0m
51/100
Average
High
NºBetween
0.16km
63/100
Average
High
terroir at the porch
0.16km
55/100
Average
High
Gaslight Lounge
0.16km
59/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentGrowing demand for craft cocktails and artisanal spiritsPost-pandemic preference for outdoor and well-ventilated spaces

SWOT Analysis

Strengths

Internal advantages

  • Cozy, Instagram-worthy interior design
  • Strong local brand recognition in the neighborhood
  • Active social media presence with engaged followers

Weaknesses

Areas for improvement

  • High rent burden typical of NYC bar operations
  • No dedicated website or outdated web presence
  • Limited online ordering and delivery options
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Add brunch service to capture daytime weekend revenue
  • Collaborate with local breweries for exclusive tap takeovers
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Labor shortages and rising minimum wage requirements
  • Changing consumer preferences toward health-conscious options
  • Noise and capacity regulations from community boards
  • Supply chain disruptions affecting alcohol costs

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

2

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

3

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

Digital Score

28/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score28/100

Contact Info

425 West 15th Street, New York, NY, 10011, 10011
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Tippler stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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