The Shannon

Bars & Pubs · New York, NY

Business Summary

The Shannon is a classic sports bar located in 106 1st Street, New York, NY. Known for late-night menu and happy hour specials, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Urban commercial
Foot Traffic
High
Parking
Limited street parking
Transit Access
Excellent - multiple subway lines within walking distance
Nearby Landmarks
office buildingshotel districtpark

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
McSwiggans Pub
0m
40/100
Weak
Medium
The Ferryman on 1st
0m
80/100
Strong
High
Mulligans
0.16km
17/100
Weak
Low
Pig and Parrot Last Resort
0.16km
17/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$600K-$1.2M
Industry Margin10-15%
Entry Cost$250K-$500K

Market Analysis

Market Size$2.8B NYC drinking establishments market
TrendGrowing - NYC nightlife recovery post-pandemic
SeasonalityPeak: summer (outdoor), winter holidays; Slow: January-February

Consumer Trends

Local/sustainable sourcingNon-alcoholic cocktail growthThemed pop-up events

SWOT Analysis

Strengths

Internal advantages

  • Unique atmosphere and ambiance
  • Experienced bar staff
  • Late-night operating hours

Weaknesses

Areas for improvement

  • Dependency on weekend revenue
  • Limited seating capacity
  • Seasonal foot traffic variation

Opportunities

External potential

  • Brunch/daytime service expansion
  • Develop delivery/takeout cocktail kits
  • Expand to private events and corporate bookings

Threats

External risks

  • Economic downturn impact on discretionary spending
  • Noise complaints from residential neighbors
  • New competitor openings

Strategic Recommendations

Quick Wins

Implement this week

Introduce weekday happy hour specials

Partner with local food delivery apps

Growth Strategies

1-3 months

Build partnerships with nearby hotels for guest referrals

Expand to private event hosting

Risks to Monitor

Ongoing vigilance

Track competitor pricing strategies

Diversify revenue streams beyond bar sales

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cocktail Kit Delivery Service

Pre-measured cocktail kits delivered to homes with recipe cards and garnishes for the NYC market.

2

Virtual Happy Hour Platform

Corporate virtual team-building events with cocktail kits shipped to participants and guided mixology.

3

Non-Alcoholic Cocktail Brand

Premium mocktail brand targeting health-conscious NYC consumers with bar-quality flavors.

Digital Score

81/ 100
Excellent

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing - NYC nightlife recovery post-pandemic
Digital Score81/100

Contact Info

106 1st Street, New York, NY
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Shannon stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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