The Royal Palms Shuffleboard Club

Bars & Pubs · New York, NY

Business Summary

The Royal Palms Shuffleboard Club is a neighborhood pub located at 514 Union Street, Brooklyn, NY, 11215 in the Brooklyn area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Brooklyn community and visitors in the 11215 zip code area. With a digital presence score of 57/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Neighborhood
Gowanus
Foot Traffic
Moderate
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles
Nearby Landmarks
Brooklyn Borough Hall (1637m)St. Ann & the Holy Trinity Church (1825m)Brooklyn Bridge Park Pier 5 (2023m)

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Liar Liar
0.16km
67/100
Average
High
Canal Bar
0.16km
47/100
Average
Medium
The Bar
0.16km
60/100
Average
High
Finback Brooklyn
0.32km
73/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Increasing popularity of non-alcoholic craft beveragesRise of experiential dining and drinking conceptsGrowing demand for craft cocktails and artisanal spirits

SWOT Analysis

Strengths

Internal advantages

  • Cozy, Instagram-worthy interior design
  • Prime foot-traffic location near transit
  • Active social media presence with engaged followers

Weaknesses

Areas for improvement

  • High staff turnover common in hospitality sector
  • Thin profit margins on food menu items
  • Limited seating capacity constrains peak revenue

Opportunities

External potential

  • Leverage TikTok and Instagram Reels for viral marketing
  • Develop branded merchandise for additional revenue
  • Optimize Google Business Profile for local SEO

Threats

External risks

  • Increasing competition from new bar openings nearby
  • Regulatory changes in liquor licensing
  • Supply chain disruptions affecting alcohol costs

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

2

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

3

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

Digital Score

57/ 100
Fair

Business Details

Price Range$40/hour for court rentals
HoursSunday 12:00 PM - 10:00 PM, Monday-Thursday 6:00 PM - 12:00 AM, Friday 6:00 PM - 2:00 AM, Saturday 12:00 PM - 2:00 AM
Services
Shuffleboard court rentals (10 courts)Tropical cocktails and bar serviceBoard game rentalsLeague play (seasonal)Event hosting (weddings, corporate, birthdays)DJ and live musicFood serviceCabana booth rentals (8 available)Family days (ages 8+)Bingo nights

Online Presence

Social Media

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score57/100

Contact Info

514 Union Street, Brooklyn, NY, 11215, 11215

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