The Place Pizzeria & Bar

Bars & Pubs · New York, NY

Business Summary

The Place Pizzeria & Bar is a gastropub located at 269 Norman Avenue, New York, NY, 11222 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11222 zip code area. With a digital presence score of 37/100, there is significant room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Good - subway station within 0.5 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Palace
0.32km
72/100
Strong
High
Heaven & Earth
0.32km
60/100
Average
High
Goldie’s
0.48km
64/100
Average
High
Diamond Lil
0.48km
64/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growing demand for craft cocktails and artisanal spiritsRise of experiential dining and drinking conceptsSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Prime foot-traffic location near transit
  • Late-night hours capture after-work and nightlife crowds
  • Strong relationships with local craft breweries

Weaknesses

Areas for improvement

  • Limited seating capacity constrains peak revenue
  • High staff turnover common in hospitality sector
  • Minimal email marketing or CRM strategy

Opportunities

External potential

  • Develop branded merchandise for additional revenue
  • Collaborate with local breweries for exclusive tap takeovers
  • Leverage TikTok and Instagram Reels for viral marketing

Threats

External risks

  • Changing consumer preferences toward health-conscious options
  • Competition from at-home entertaining and delivery apps
  • Noise and capacity regulations from community boards

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

2

NightShift Staffing - On-Demand Bar Staff

Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.

Digital Score

37/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score37/100

Contact Info

269 Norman Avenue, New York, NY, 11222, 11222

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