The Mayfly
Bars & Pubs · New York, NY
Business Summary
The Mayfly is a gastropub located at 269 East Houston Street, New York, NY, 10002 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10002 zip code area. With a digital presence score of 56/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Subject | 0m | 58/100 Average | High |
| Brick | 0.16km | 66/100 Average | High |
| Donnybrook | 0.16km | 61/100 Average | High |
| Ven Hue | 0.16km | 67/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Prime foot-traffic location near transit
- •Strong local brand recognition in the neighborhood
- •Active social media presence with engaged followers
- •Strong relationships with local craft breweries
Weaknesses
Areas for improvement
- •Dependence on walk-in traffic without reservation system
- •No dedicated website or outdated web presence
- •High rent burden typical of NYC bar operations
Opportunities
External potential
- •Develop branded merchandise for additional revenue
- •Collaborate with local breweries for exclusive tap takeovers
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Regulatory changes in liquor licensing
- •Rising commercial rents in NYC neighborhoods
- •Economic downturn reducing discretionary spending
- •Post-pandemic shifts in nightlife habits
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
AI-generated business opportunities inspired by this analysis
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Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how The Mayfly stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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