The Irish Rover

Bars & Pubs · New York, NY

Business Summary

The Irish Rover is a tiki bar located at 37-18 28th Avenue, Astoria, NY, 11103 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11103 zip code area. With a digital presence score of 48/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
La Candela
0.16km
24/100
Weak
Low
HOA
0.16km
18/100
Weak
Low
Sahara New York
0.16km
36/100
Weak
Medium
Sissy McGinty's
0.16km
30/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Rise of experiential dining and drinking conceptsGrowth in private event bookings and corporate entertainmentSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Established loyal customer base
  • Strong local brand recognition in the neighborhood
  • Live entertainment programming draws repeat visitors

Weaknesses

Areas for improvement

  • High staff turnover common in hospitality sector
  • High rent burden typical of NYC bar operations
  • Noise complaints from residential neighbors

Opportunities

External potential

  • Collaborate with local breweries for exclusive tap takeovers
  • Partner with local food trucks for pop-up events
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Noise and capacity regulations from community boards
  • Post-pandemic shifts in nightlife habits
  • Changing consumer preferences toward health-conscious options
  • Economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

SipSafe - Drink Safety Verification

Smart coaster/straw technology that detects drink tampering, addressing safety concerns in NYC nightlife venues.

2

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

3

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

Digital Score

48/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score48/100

Contact Info

37-18 28th Avenue, Astoria, NY, 11103, 11103
Used by 200+ businesses

What Top Competitors Already Know

See exactly how The Irish Rover stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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