The Irish Rover
Bars & Pubs · New York, NY
Business Summary
The Irish Rover is a tiki bar located at 37-18 28th Avenue, Astoria, NY, 11103 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11103 zip code area. With a digital presence score of 48/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| La Candela | 0.16km | 24/100 Weak | Low |
| HOA | 0.16km | 18/100 Weak | Low |
| Sahara New York | 0.16km | 36/100 Weak | Medium |
| Sissy McGinty's | 0.16km | 30/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Established loyal customer base
- •Strong local brand recognition in the neighborhood
- •Live entertainment programming draws repeat visitors
Weaknesses
Areas for improvement
- •High staff turnover common in hospitality sector
- •High rent burden typical of NYC bar operations
- •Noise complaints from residential neighbors
Opportunities
External potential
- •Collaborate with local breweries for exclusive tap takeovers
- •Partner with local food trucks for pop-up events
- •Introduce trivia nights and themed events for slow weekdays
Threats
External risks
- •Noise and capacity regulations from community boards
- •Post-pandemic shifts in nightlife habits
- •Changing consumer preferences toward health-conscious options
- •Economic downturn reducing discretionary spending
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how The Irish Rover stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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