The Irish Punt
Bars & Pubs · New York, NY
Business Summary
The Irish Punt is a neighborhood pub located at 40 Exchange Place, New York, NY, 10005 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10005 zip code area. With a digital presence score of 52/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Split Eights | 0m | 28/100 Weak | Medium |
| Harry's Side Bar | 0.16km | 43/100 Weak | Medium |
| Havana Social | 0.16km | 52/100 Average | High |
| Bailey Pub & Brasserie | 0.16km | 53/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong relationships with local craft breweries
- •Cozy, Instagram-worthy interior design
- •Strong local brand recognition in the neighborhood
- •Active social media presence with engaged followers
Weaknesses
Areas for improvement
- •Dependence on walk-in traffic without reservation system
- •No dedicated website or outdated web presence
- •Minimal email marketing or CRM strategy
Opportunities
External potential
- •Develop branded merchandise for additional revenue
- •Leverage TikTok and Instagram Reels for viral marketing
- •Introduce trivia nights and themed events for slow weekdays
Threats
External risks
- •Noise and capacity regulations from community boards
- •Regulatory changes in liquor licensing
- •Increasing competition from new bar openings nearby
- •Competition from at-home entertaining and delivery apps
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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NightShift Staffing - On-Demand Bar Staff
Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.
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Digital Score
Quick Stats
Contact Info
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