The Irish Punt

Bars & Pubs · New York, NY

Business Summary

The Irish Punt is a neighborhood pub located at 40 Exchange Place, New York, NY, 10005 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10005 zip code area. With a digital presence score of 52/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Split Eights
0m
28/100
Weak
Medium
Harry's Side Bar
0.16km
43/100
Weak
Medium
Havana Social
0.16km
52/100
Average
High
Bailey Pub & Brasserie
0.16km
53/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growing demand for craft cocktails and artisanal spiritsGrowth in private event bookings and corporate entertainmentSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Strong relationships with local craft breweries
  • Cozy, Instagram-worthy interior design
  • Strong local brand recognition in the neighborhood
  • Active social media presence with engaged followers

Weaknesses

Areas for improvement

  • Dependence on walk-in traffic without reservation system
  • No dedicated website or outdated web presence
  • Minimal email marketing or CRM strategy

Opportunities

External potential

  • Develop branded merchandise for additional revenue
  • Leverage TikTok and Instagram Reels for viral marketing
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Noise and capacity regulations from community boards
  • Regulatory changes in liquor licensing
  • Increasing competition from new bar openings nearby
  • Competition from at-home entertaining and delivery apps

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

2

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

3

NightShift Staffing - On-Demand Bar Staff

Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.

Digital Score

52/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score52/100

Contact Info

40 Exchange Place, New York, NY, 10005, 10005

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