The Infamous
Bars & Pubs · New York, NY
Business Summary
The Infamous is a rooftop bar located at 21-15 46th Road, New York, NY, 11101 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11101 zip code area. With a digital presence score of 38/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Shannon Pot | 0.48km | 33/100 Weak | Medium |
| Fifth Hammer Brewing Company | 0.48km | 38/100 Weak | Medium |
| Elevated at Partake NYC | 0.48km | 75/100 Strong | High |
| LIC Bar | 0.64km | 61/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Experienced bartending staff with mixology expertise
- •Active social media presence with engaged followers
- •Unique cocktail menu with seasonal rotations
- •Established loyal customer base
Weaknesses
Areas for improvement
- •Dependence on walk-in traffic without reservation system
- •Limited seating capacity constrains peak revenue
- •Limited online ordering and delivery options
- •No dedicated website or outdated web presence
Opportunities
External potential
- •Collaborate with local breweries for exclusive tap takeovers
- •Leverage TikTok and Instagram Reels for viral marketing
- •Add brunch service to capture daytime weekend revenue
- •Launch a loyalty/rewards app to increase retention
Threats
External risks
- •Changing consumer preferences toward health-conscious options
- •Competition from at-home entertaining and delivery apps
- •Noise and capacity regulations from community boards
- •Post-pandemic shifts in nightlife habits
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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