The Immigrant

Bars & Pubs · New York, NY

Business Summary

The Immigrant is a intimate dive bar located in 341 East 9th Street, New York, NY. Known for DJ nights and late-night menu, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Urban commercial
Foot Traffic
Moderate
Parking
No dedicated parking
Transit Access
Excellent - major transit hub nearby
Nearby Landmarks
office buildingsrestaurant rowuniversity campus

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Banshee
0m
30/100
Weak
Medium
Hard to Explain
0m
48/100
Average
Medium
Stickett Inn
0m
33/100
Weak
Medium
Holiday Cocktail Lounge
0m
36/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$500K-$1M
Industry Margin10-15%
Entry Cost$250K-$500K

Market Analysis

Market Size$2.5B+ NYC bar and nightlife market
TrendGrowing - NYC nightlife recovery post-pandemic
SeasonalityPeak: fall/winter; Slow: mid-summer

Consumer Trends

Experience-driven spendingThemed pop-up eventsLate-night dining integration

SWOT Analysis

Strengths

Internal advantages

  • Strong repeat customer base
  • Diverse drink menu
  • Prime NYC location

Weaknesses

Areas for improvement

  • Intense local competition
  • High NYC rent costs
  • Staff turnover challenges

Opportunities

External potential

  • Develop delivery/takeout cocktail kits
  • Loyalty program implementation
  • Launch cocktail classes or tasting events

Threats

External risks

  • Changing liquor regulations
  • Economic downturn impact on discretionary spending
  • Supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Launch Instagram presence with cocktail photography

Optimize Google Business Profile with photos and updated hours

Growth Strategies

1-3 months

Build partnerships with nearby hotels for guest referrals

Develop signature cocktail line for retail

Risks to Monitor

Ongoing vigilance

Maintain liquor license compliance

Monitor lease renewal terms closely

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cocktail Kit Delivery Service

Pre-measured cocktail kits delivered to homes with recipe cards and garnishes for the NYC market.

2

Virtual Happy Hour Platform

Corporate virtual team-building events with cocktail kits shipped to participants and guided mixology.

3

Bar Crawl App

Curated bar crawl routes in NYC neighborhoods with exclusive deals and real-time wait times.

Digital Score

64/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing - NYC nightlife recovery post-pandemic
Digital Score64/100

Contact Info

341 East 9th Street, New York, NY
Most popular

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