The Broken Shaker
Bars & Pubs · New York, NY
Business Summary
The Broken Shaker is a cocktail lounge located at 23 Lexington Avenue, New York, NY, 10010 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10010 zip code area. With a digital presence score of 69/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Globe | 0.16km | 25/100 Weak | Medium |
| Ampersand | 0.16km | 57/100 Average | High |
| Seven Sins | 0.16km | 70/100 Strong | High |
| Molly's | 0.16km | 30/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Prime foot-traffic location near transit
- •Late-night hours capture after-work and nightlife crowds
- •Established loyal customer base
- •Experienced bartending staff with mixology expertise
Weaknesses
Areas for improvement
- •High staff turnover common in hospitality sector
- •Limited seating capacity constrains peak revenue
- •Noise complaints from residential neighbors
- •No dedicated website or outdated web presence
Opportunities
External potential
- •Partner with local food trucks for pop-up events
- •Launch a loyalty/rewards app to increase retention
- •Introduce trivia nights and themed events for slow weekdays
- •Optimize Google Business Profile for local SEO
Threats
External risks
- •Supply chain disruptions affecting alcohol costs
- •Noise and capacity regulations from community boards
- •Competition from at-home entertaining and delivery apps
- •Economic downturn reducing discretionary spending
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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PourMetrics - Bar Analytics Dashboard
IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.
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Digital Score
Quick Stats
Contact Info
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