Ten Degrees

Bars & Pubs · New York, NY

Business Summary

Ten Degrees is a casual neighborhood pub located in 121 Saint Mark's Place, New York, NY, 10009. Known for outdoor seating and live music nights, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Entertainment district
Foot Traffic
High
Parking
Street parking available
Transit Access
Moderate - subway within 5-10 min walk
Nearby Landmarks
restaurant rowhotel districtoffice buildings

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Empellón Al pastor
0m
42/100
Weak
Medium
Augers Well
0m
77/100
Strong
High
Lucy's Bar
0m
35/100
Weak
Medium
Please Don't Tell
0m
36/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$600K-$1.2M
Industry Margin8-15%
Entry Cost$400K-$800K

Market Analysis

Market Size$3B+ metro area hospitality sector
TrendGrowing - NYC nightlife recovery post-pandemic
SeasonalityPeak: summer (outdoor), winter holidays; Slow: January-February

Consumer Trends

Local/sustainable sourcingThemed pop-up eventsNon-alcoholic cocktail growth

SWOT Analysis

Strengths

Internal advantages

  • Unique atmosphere and ambiance
  • Late-night operating hours
  • Prime NYC location

Weaknesses

Areas for improvement

  • Limited seating capacity
  • Rising ingredient costs
  • Intense local competition

Opportunities

External potential

  • Social media marketing growth
  • Expand to private events and corporate bookings
  • Loyalty program implementation

Threats

External risks

  • Economic downturn impact on discretionary spending
  • Rising commercial rents
  • Changing liquor regulations

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile with photos and updated hours

Set up email list for event promotions

Growth Strategies

1-3 months

Launch brunch service on weekends

Build partnerships with nearby hotels for guest referrals

Risks to Monitor

Ongoing vigilance

Prepare contingency for economic slowdowns

Track competitor pricing strategies

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Cocktail Kit Delivery Service

Pre-measured cocktail kits delivered to homes with recipe cards and garnishes for the NYC market.

2

Virtual Happy Hour Platform

Corporate virtual team-building events with cocktail kits shipped to participants and guided mixology.

3

Pop-Up Bar Events

Themed temporary bar experiences in unique NYC venues, rotating monthly with different concepts.

Digital Score

61/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing - NYC nightlife recovery post-pandemic
Digital Score61/100

Contact Info

121 Saint Mark's Place, New York, NY, 10009, 10009
Most popular

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