St Mazie
Bars & Pubs · New York, NY
Business Summary
St Mazie is a karaoke bar located at New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 22/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Fred's Dog House | 0m | 68/100 Average | High |
| Eddie Jr's Sports Lounge | 0m | 20/100 Weak | Low |
| The Four Horsemen | 0.16km | 65/100 Average | High |
| Knitting Factory | 0.16km | 52/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Established loyal customer base
- •Strong relationships with local craft breweries
- •Active social media presence with engaged followers
- •Unique cocktail menu with seasonal rotations
Weaknesses
Areas for improvement
- •High rent burden typical of NYC bar operations
- •No dedicated website or outdated web presence
- •Minimal email marketing or CRM strategy
- •Dependence on walk-in traffic without reservation system
Opportunities
External potential
- •Introduce trivia nights and themed events for slow weekdays
- •Add brunch service to capture daytime weekend revenue
- •Leverage TikTok and Instagram Reels for viral marketing
Threats
External risks
- •Noise and capacity regulations from community boards
- •Post-pandemic shifts in nightlife habits
- •Increasing competition from new bar openings nearby
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
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Digital Score
Quick Stats
Contact Info
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