Rogue Bar
Bars & Pubs · New York, NY
Business Summary
Rogue Bar is a sports bar located at 41-21 Greenpoint Avenue, New York, NY, 11104 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11104 zip code area. With a digital presence score of 47/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| The Courtyard Ale House | 0.32km | 15/100 Weak | Low |
| The Jar | 0.32km | 69/100 Average | High |
| Maggie Mae's Bar | 0.48km | 71/100 Strong | High |
| Ida's Nearabout | 0.48km | 37/100 Weak | Medium |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Prime foot-traffic location near transit
- •Experienced bartending staff with mixology expertise
- •Unique cocktail menu with seasonal rotations
Weaknesses
Areas for improvement
- •Minimal email marketing or CRM strategy
- •No dedicated website or outdated web presence
- •Noise complaints from residential neighbors
- •Limited seating capacity constrains peak revenue
Opportunities
External potential
- •Expand into craft cocktail delivery via platforms like Drizly
- •Introduce trivia nights and themed events for slow weekdays
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Supply chain disruptions affecting alcohol costs
- •Changing consumer preferences toward health-conscious options
- •Post-pandemic shifts in nightlife habits
- •Competition from at-home entertaining and delivery apps
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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EventTap - Bar Event Management Platform
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PourMetrics - Bar Analytics Dashboard
IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.
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Digital Score
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