Rogue Bar

Bars & Pubs · New York, NY

Business Summary

Rogue Bar is a sports bar located at 41-21 Greenpoint Avenue, New York, NY, 11104 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11104 zip code area. With a digital presence score of 47/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Excellent - multiple subway lines within 0.3 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Courtyard Ale House
0.32km
15/100
Weak
Low
The Jar
0.32km
69/100
Average
High
Maggie Mae's Bar
0.48km
71/100
Strong
High
Ida's Nearabout
0.48km
37/100
Weak
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growing demand for craft cocktails and artisanal spiritsGrowth in private event bookings and corporate entertainmentRise of experiential dining and drinking concepts

SWOT Analysis

Strengths

Internal advantages

  • Prime foot-traffic location near transit
  • Experienced bartending staff with mixology expertise
  • Unique cocktail menu with seasonal rotations

Weaknesses

Areas for improvement

  • Minimal email marketing or CRM strategy
  • No dedicated website or outdated web presence
  • Noise complaints from residential neighbors
  • Limited seating capacity constrains peak revenue

Opportunities

External potential

  • Expand into craft cocktail delivery via platforms like Drizly
  • Introduce trivia nights and themed events for slow weekdays
  • Partner with local food trucks for pop-up events

Threats

External risks

  • Supply chain disruptions affecting alcohol costs
  • Changing consumer preferences toward health-conscious options
  • Post-pandemic shifts in nightlife habits
  • Competition from at-home entertaining and delivery apps

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

2

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

3

PourMetrics - Bar Analytics Dashboard

IoT-enabled tap monitoring and POS analytics platform that helps bar owners optimize inventory, pricing, and staffing in real-time.

Digital Score

47/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score47/100

Contact Info

41-21 Greenpoint Avenue, New York, NY, 11104, 11104
Most popular

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