Nowadays

Bars & Pubs · New York, NY

Business Summary

Nowadays is a craft cocktail bar located at 56-06 Cooper Avenue, Queens, NY, 11385 in the Queens area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Queens community and visitors in the 11385 zip code area. With a digital presence score of 44/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Bridge and Tunnel Brewery
0.16km
71/100
Strong
High
Evil Twin Brewery
0.48km
17/100
Weak
Low
Bonus Room
0.48km
43/100
Weak
Medium
Doublé BK
0.48km
25/100
Weak
Low

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentPost-pandemic preference for outdoor and well-ventilated spacesRise of experiential dining and drinking concepts

SWOT Analysis

Strengths

Internal advantages

  • Cozy, Instagram-worthy interior design
  • Active social media presence with engaged followers
  • Strong local brand recognition in the neighborhood
  • Prime foot-traffic location near transit

Weaknesses

Areas for improvement

  • Limited online ordering and delivery options
  • Dependence on walk-in traffic without reservation system
  • Minimal email marketing or CRM strategy
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Launch a loyalty/rewards app to increase retention
  • Develop branded merchandise for additional revenue
  • Partner with local food trucks for pop-up events
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Changing consumer preferences toward health-conscious options
  • Labor shortages and rising minimum wage requirements
  • Post-pandemic shifts in nightlife habits

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

SipSafe - Drink Safety Verification

Smart coaster/straw technology that detects drink tampering, addressing safety concerns in NYC nightlife venues.

2

NightShift Staffing - On-Demand Bar Staff

Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.

Digital Score

44/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score44/100

Contact Info

56-06 Cooper Avenue, Queens, NY, 11385, 11385
Most popular

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