Mulberry Project
Bars & Pubs · New York, NY
Business Summary
Mulberry Project is a Irish pub located at 149 Mulberry Street, New York, NY in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10001 zip code area. With a digital presence score of 20/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| C. DiPalo | 0.16km | 37/100 Weak | Medium |
| Compagnie des Vins Surnaturels | 0.16km | 20/100 Weak | Low |
| 161 Lafayette | 0.16km | 78/100 Strong | High |
| Bar Pasquale | 0.32km | 69/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong local brand recognition in the neighborhood
- •Cozy, Instagram-worthy interior design
- •Established loyal customer base
Weaknesses
Areas for improvement
- •Dependence on walk-in traffic without reservation system
- •High rent burden typical of NYC bar operations
- •Limited online ordering and delivery options
- •Limited seating capacity constrains peak revenue
Opportunities
External potential
- •Add brunch service to capture daytime weekend revenue
- •Host private events and corporate happy hours
- •Optimize Google Business Profile for local SEO
Threats
External risks
- •Regulatory changes in liquor licensing
- •Post-pandemic shifts in nightlife habits
- •Competition from at-home entertaining and delivery apps
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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Digital Score
Quick Stats
Contact Info
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