Mirrors on Grand

Name: Mirrors on Grand
Address: 284 Grand Avenue, New York, NY, 11238, New York, NY, 11238, US
Telephone: (718) 622-2277

Bars & Pubs · New York, NY

⚠️This business appears to be permanently closed. Information shown may be outdated.

Business Summary

Mirrors on Grand is a intimate cocktail bar located in 284 Grand Avenue, New York, NY, 11238. Known for late-night menu and trivia nights, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood

Entertainment district

Foot Traffic

Moderate

Parking

Street parking available

Transit Access

Moderate - subway within 5-10 min walk

Nearby Landmarks

residential areaoffice buildingsrestaurant row

Competitive Landscape

Business	Distance	Digital Score	Threat Level
Entre Nous	0m	40/100 Weak	Medium
Izzy Rose	0.16km	53/100 Average	High
Golden Ratio	0.16km	55/100 Average	High
Athena Keke's	0.16km	72/100 Strong	High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$300K-$700K

Industry Margin15-22%

Entry Cost$400K-$800K

Market Analysis

Market Size$2.8B NYC drinking establishments market

TrendStable - consistent demand for neighborhood bars

SeasonalityYear-round with peaks during holidays and events

Consumer Trends

Demand for craft/artisanal drinksSocial media-worthy venuesExperience-driven spending

SWOT Analysis

Strengths

Internal advantages

•Established brand in local community
•Strong repeat customer base
•Diverse drink menu

Weaknesses

Areas for improvement

•Intense local competition
•Staff turnover challenges
•Rising ingredient costs

Opportunities

External potential

•Partnerships with local restaurants
•Develop delivery/takeout cocktail kits
•Social media marketing growth

Threats

External risks

•Supply chain disruptions
•Rising commercial rents
•Shifting consumer preferences

Strategic Recommendations

Quick Wins

Implement this week

Set up email list for event promotions

Optimize Google Business Profile with photos and updated hours

Growth Strategies

1-3 months

Launch brunch service on weekends

Build partnerships with nearby hotels for guest referrals

Risks to Monitor

Ongoing vigilance

Track competitor pricing strategies

Prepare contingency for economic slowdowns

Startup Ideas

AI-generated business opportunities inspired by this analysis

Virtual Happy Hour Platform

Corporate virtual team-building events with cocktail kits shipped to participants and guided mixology.

Pop-Up Bar Events

Themed temporary bar experiences in unique NYC venues, rotating monthly with different concepts.

Cocktail Kit Delivery Service

Pre-measured cocktail kits delivered to homes with recipe cards and garnishes for the NYC market.

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Digital Score

28/ 100

Poor

Business Details

OwnerMichelle Allen

Established2014

Services

barloungedrinksAmerican cuisinesandwicheseventsprivate parties

Quick Stats

Competitors4

Est. RevenueN/A

Market TrendStable - consistent demand for neighborhood bars

Digital Score28/100

Contact Info

284 Grand Avenue, New York, NY, 11238, 11238

(718) 622-2277

Website

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