Mickey Spillane's

Bars & Pubs · New York, NY

Business Summary

Mickey Spillane's is a Irish pub located at 716 9th Avenue, New York, NY, 10019 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10019 zip code area. With a digital presence score of 61/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
VERS
0m
35/100
Weak
Medium
Mezze Bar
0.16km
40/100
Weak
Medium
Posh
0.16km
50/100
Average
Medium
Ritz Bar Lounge
0.16km
61/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentRise of experiential dining and drinking conceptsSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Strong relationships with local craft breweries
  • Late-night hours capture after-work and nightlife crowds
  • Strong local brand recognition in the neighborhood
  • Cozy, Instagram-worthy interior design

Weaknesses

Areas for improvement

  • Noise complaints from residential neighbors
  • High rent burden typical of NYC bar operations
  • Limited online ordering and delivery options
  • Minimal email marketing or CRM strategy

Opportunities

External potential

  • Collaborate with local breweries for exclusive tap takeovers
  • Introduce trivia nights and themed events for slow weekdays
  • Add brunch service to capture daytime weekend revenue

Threats

External risks

  • Increasing competition from new bar openings nearby
  • Regulatory changes in liquor licensing
  • Post-pandemic shifts in nightlife habits
  • Labor shortages and rising minimum wage requirements

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

LocalTap - Hyperlocal Craft Beer Marketplace

B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.

2

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

Digital Score

61/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score61/100

Contact Info

716 9th Avenue, New York, NY, 10019, 10019
Most popular

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