Masha & The Bear

Bars & Pubs · New York, NY

Business Summary

Masha & The Bear is a sports bar located at 771 Grand Street, New York, NY, 11211 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11211 zip code area. With a digital presence score of 25/100, there is significant room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
High
Transit Access
Moderate - bus routes nearby, subway within 0.7 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Easy Lover
0.32km
81/100
Strong
High
Haven Lounge
0.32km
61/100
Average
High
Basik
0.32km
41/100
Weak
Medium
Reclamation Bar
0.32km
74/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growing demand for craft cocktails and artisanal spiritsIncreasing popularity of non-alcoholic craft beveragesSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Unique cocktail menu with seasonal rotations
  • Live entertainment programming draws repeat visitors
  • Strong relationships with local craft breweries

Weaknesses

Areas for improvement

  • Thin profit margins on food menu items
  • High rent burden typical of NYC bar operations
  • Limited seating capacity constrains peak revenue

Opportunities

External potential

  • Leverage TikTok and Instagram Reels for viral marketing
  • Launch a loyalty/rewards app to increase retention
  • Collaborate with local breweries for exclusive tap takeovers

Threats

External risks

  • Supply chain disruptions affecting alcohol costs
  • Labor shortages and rising minimum wage requirements
  • Regulatory changes in liquor licensing
  • Increasing competition from new bar openings nearby

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

2

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

Digital Score

25/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score25/100

Contact Info

771 Grand Street, New York, NY, 11211, 11211
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Masha & The Bear stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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