Maggie's Place
Bars & Pubs · New York, NY
Business Summary
Maggie's Place is a wine bar located at 21 East 47th Street, New York, NY, 10017 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10017 zip code area. With a digital presence score of 46/100, there is moderate room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| P.J. Moran's | 0.16km | 27/100 Weak | Medium |
| M.J. Smith's | 0.16km | 27/100 Weak | Medium |
| Bergamo's | 0.32km | 76/100 Strong | High |
| Megan's | 0.32km | 57/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong local brand recognition in the neighborhood
- •Cozy, Instagram-worthy interior design
- •Experienced bartending staff with mixology expertise
- •Late-night hours capture after-work and nightlife crowds
Weaknesses
Areas for improvement
- •No dedicated website or outdated web presence
- •High staff turnover common in hospitality sector
- •Thin profit margins on food menu items
- •High rent burden typical of NYC bar operations
Opportunities
External potential
- •Host private events and corporate happy hours
- •Leverage TikTok and Instagram Reels for viral marketing
- •Collaborate with local breweries for exclusive tap takeovers
- •Partner with local food trucks for pop-up events
Threats
External risks
- •Regulatory changes in liquor licensing
- •Competition from at-home entertaining and delivery apps
- •Economic downturn reducing discretionary spending
- •Noise and capacity regulations from community boards
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
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EventTap - Bar Event Management Platform
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Digital Score
Quick Stats
Contact Info
What Top Competitors Already Know
See exactly how Maggie's Place stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.
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