Jimmy’s

Bars & Pubs · New York, NY

Business Summary

Jimmy’s is a intimate lounge located in 156 West 38th Street, New York, NY. Known for happy hour specials and craft cocktails, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Historic district
Foot Traffic
Moderate-High
Parking
Limited street parking
Transit Access
Excellent - major transit hub nearby
Nearby Landmarks
subway stationshopping district

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Skylark
0.16km
38/100
Weak
Medium
Magic Hour
0.16km
54/100
Average
High
Elsie Rooftop
0.16km
39/100
Weak
Medium
The Independent
0.16km
57/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$300K-$700K
Industry Margin10-20%
Entry Cost$150K-$350K

Market Analysis

Market Size$2.5B+ NYC bar and nightlife market
TrendStable - established market with loyal clientele
SeasonalityPeak: fall/winter; Slow: mid-summer

Consumer Trends

Local/sustainable sourcingSocial media-worthy venuesThemed pop-up events

SWOT Analysis

Strengths

Internal advantages

  • Strong repeat customer base
  • Established brand in local community
  • Experienced bar staff

Weaknesses

Areas for improvement

  • High NYC rent costs
  • Seasonal foot traffic variation
  • Intense local competition

Opportunities

External potential

  • Launch cocktail classes or tasting events
  • Loyalty program implementation
  • Expand to private events and corporate bookings

Threats

External risks

  • Economic downturn impact on discretionary spending
  • Rising commercial rents
  • Supply chain disruptions

Strategic Recommendations

Quick Wins

Implement this week

Partner with local food delivery apps

Set up email list for event promotions

Growth Strategies

1-3 months

Create cocktail subscription boxes

Build partnerships with nearby hotels for guest referrals

Risks to Monitor

Ongoing vigilance

Monitor lease renewal terms closely

Diversify revenue streams beyond bar sales

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Pop-Up Bar Events

Themed temporary bar experiences in unique NYC venues, rotating monthly with different concepts.

2

Bar Analytics Platform

Data-driven insights for bar owners covering inventory, pricing optimization, and customer patterns.

3

Virtual Happy Hour Platform

Corporate virtual team-building events with cocktail kits shipped to participants and guided mixology.

Digital Score

67/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendStable - established market with loyal clientele
Digital Score67/100

Contact Info

156 West 38th Street, New York, NY

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