Jack's Fire Department
Bars & Pubs · New York, NY
Business Summary
Jack's Fire Department is a Irish pub located at 39-46 Skillman Avenue, New York, NY, 11104 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 11104 zip code area. With a digital presence score of 19/100, there is significant room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| Firewater Inn | 0m | 70/100 Strong | High |
| Alewife Brewing | 0.16km | 45/100 Average | Medium |
| Bar 43 | 0.32km | 55/100 Average | High |
| Maggie Mae's Bar | 0.32km | 71/100 Strong | High |
Competitive Summary
Showing 4 of 4 competitors within 5km. There are 2 digitally strong competitors nearby.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Strong local brand recognition in the neighborhood
- •Cozy, Instagram-worthy interior design
- •Strong relationships with local craft breweries
- •Unique cocktail menu with seasonal rotations
Weaknesses
Areas for improvement
- •Noise complaints from residential neighbors
- •Dependence on walk-in traffic without reservation system
- •High staff turnover common in hospitality sector
- •Thin profit margins on food menu items
Opportunities
External potential
- •Optimize Google Business Profile for local SEO
- •Collaborate with local breweries for exclusive tap takeovers
- •Launch a loyalty/rewards app to increase retention
- •Add brunch service to capture daytime weekend revenue
Threats
External risks
- •Noise and capacity regulations from community boards
- •Increasing competition from new bar openings nearby
- •Economic downturn reducing discretionary spending
- •Regulatory changes in liquor licensing
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
AI-generated business opportunities inspired by this analysis
LocalTap - Hyperlocal Craft Beer Marketplace
B2B marketplace connecting NYC bars directly with regional craft breweries, cutting distributor margins and offering exclusive small-batch access.
SipSafe - Drink Safety Verification
Smart coaster/straw technology that detects drink tampering, addressing safety concerns in NYC nightlife venues.
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Digital Score
Quick Stats
Contact Info
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