Idaho

Bars & Pubs · New York, NY

Business Summary

Idaho is a tiki bar located at 349 East 13th Street, New York, NY, 10003 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10003 zip code area. With a digital presence score of 60/100, there is some room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
Moderate-High
Transit Access
Good - subway station within 0.5 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
O'Hanlons Bar
0.16km
67/100
Average
High
Nowhere
0.16km
24/100
Weak
Low
The Last Resort
0.16km
36/100
Weak
Medium
Juke Bar
0.32km
68/100
Average
High

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Growth in private event bookings and corporate entertainmentIncreasing popularity of non-alcoholic craft beveragesSocial media-driven venue discovery among 21-35 demographic

SWOT Analysis

Strengths

Internal advantages

  • Established loyal customer base
  • Strong local brand recognition in the neighborhood
  • Unique cocktail menu with seasonal rotations

Weaknesses

Areas for improvement

  • No dedicated website or outdated web presence
  • High rent burden typical of NYC bar operations
  • Dependence on walk-in traffic without reservation system
  • Limited seating capacity constrains peak revenue

Opportunities

External potential

  • Introduce trivia nights and themed events for slow weekdays
  • Expand into craft cocktail delivery via platforms like Drizly
  • Optimize Google Business Profile for local SEO
  • Leverage TikTok and Instagram Reels for viral marketing

Threats

External risks

  • Increasing competition from new bar openings nearby
  • Changing consumer preferences toward health-conscious options
  • Economic downturn reducing discretionary spending

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

VibeCheck - Real-Time Bar Atmosphere Ratings

Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.

2

MixMaster AI - Automated Cocktail Creation

AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.

3

EventTap - Bar Event Management Platform

End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.

Digital Score

60/ 100
Good

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score60/100

Contact Info

349 East 13th Street, New York, NY, 10003, 10003

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