Idaho
Bars & Pubs · New York, NY
Business Summary
Idaho is a tiki bar located at 349 East 13th Street, New York, NY, 10003 in the Manhattan area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Manhattan community and visitors in the 10003 zip code area. With a digital presence score of 60/100, there is some room for improvement in online visibility and digital marketing efforts.
Location & Competitors
Competitive Landscape
| Business | Distance | Digital Score | Threat Level |
|---|---|---|---|
| O'Hanlons Bar | 0.16km | 67/100 Average | High |
| Nowhere | 0.16km | 24/100 Weak | Low |
| The Last Resort | 0.16km | 36/100 Weak | Medium |
| Juke Bar | 0.32km | 68/100 Average | High |
Competitive Summary
Showing 4 of 4 competitors within 5km.
Financial Estimates
Market Analysis
Consumer Trends
SWOT Analysis
Strengths
Internal advantages
- •Established loyal customer base
- •Strong local brand recognition in the neighborhood
- •Unique cocktail menu with seasonal rotations
Weaknesses
Areas for improvement
- •No dedicated website or outdated web presence
- •High rent burden typical of NYC bar operations
- •Dependence on walk-in traffic without reservation system
- •Limited seating capacity constrains peak revenue
Opportunities
External potential
- •Introduce trivia nights and themed events for slow weekdays
- •Expand into craft cocktail delivery via platforms like Drizly
- •Optimize Google Business Profile for local SEO
- •Leverage TikTok and Instagram Reels for viral marketing
Threats
External risks
- •Increasing competition from new bar openings nearby
- •Changing consumer preferences toward health-conscious options
- •Economic downturn reducing discretionary spending
Strategic Recommendations
Quick Wins
Implement this week
Growth Strategies
1-3 months
Risks to Monitor
Ongoing vigilance
Startup Ideas
AI-generated business opportunities inspired by this analysis
VibeCheck - Real-Time Bar Atmosphere Ratings
Crowdsourced app showing real-time noise level, crowd density, wait times, and vibe ratings for bars across New York City.
MixMaster AI - Automated Cocktail Creation
AI system that generates custom cocktail recipes based on available inventory, trending flavors, and customer taste profiles.
EventTap - Bar Event Management Platform
End-to-end platform for bars to create, promote, and manage events like trivia nights, live music, and happy hours with built-in ticketing.
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Digital Score
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