Halyards

Bars & Pubs · New York, NY

Business Summary

Halyards is a casual lounge located in 406 3rd Avenue, New York, NY, 11215. Known for DJ nights and live music nights, it serves the local community and visitors alike.

Location & Competitors

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Neighborhood
Urban commercial
Foot Traffic
Very High
Parking
Nearby parking garage within 2 blocks
Transit Access
Good - bus routes and subway access nearby
Nearby Landmarks
hotel districtrestaurant rowoffice buildings

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
The Owl Farm
0.48km
17/100
Weak
Low
Smith's Tavern
0.64km
56/100
Average
Medium
The Bar
0.64km
60/100
Average
High
Logan's Run
0.64km
49/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km.

Financial Estimates

Financial Overview

Estimated Value$500K-$1M
Industry Margin10-20%
Entry Cost$250K-$500K

Market Analysis

Market Size$2.5B+ NYC bar and nightlife market
TrendGrowing - NYC nightlife recovery post-pandemic
SeasonalityPeak: fall/winter; Slow: mid-summer

Consumer Trends

Experience-driven spendingDemand for craft/artisanal drinksNon-alcoholic cocktail growth

SWOT Analysis

Strengths

Internal advantages

  • Late-night operating hours
  • Strong repeat customer base
  • Experienced bar staff

Weaknesses

Areas for improvement

  • Staff turnover challenges
  • Rising ingredient costs
  • Dependency on weekend revenue

Opportunities

External potential

  • Expand to private events and corporate bookings
  • Brunch/daytime service expansion
  • Social media marketing growth

Threats

External risks

  • Rising commercial rents
  • Shifting consumer preferences
  • Noise complaints from residential neighbors

Strategic Recommendations

Quick Wins

Implement this week

Partner with local food delivery apps

Introduce weekday happy hour specials

Growth Strategies

1-3 months

Launch brunch service on weekends

Expand to private event hosting

Risks to Monitor

Ongoing vigilance

Track competitor pricing strategies

Monitor lease renewal terms closely

Startup Ideas

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3

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Platform connecting skilled bartenders with bars needing temporary or permanent staff in the NYC area.

Digital Score

24/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendGrowing - NYC nightlife recovery post-pandemic
Digital Score24/100

Contact Info

406 3rd Avenue, New York, NY, 11215, 11215
Most popular

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