Goyana

Bars & Pubs · New York, NY

Business Summary

Goyana is a craft brewery and taproom located in the New York metro area, offering locally brewed beers and a community-focused atmosphere. The establishment caters to craft beer enthusiasts and has built a loyal following through unique seasonal releases.

Location & Competitors

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Neighborhood
Urban/Commercial
Foot Traffic
Moderate
Parking
Nearby garage available
Transit Access
Moderate - limited transit options
Nearby Landmarks
Subway stationHotels

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Lexington Publick
0.32km
33/100
Weak
Medium
Alison
0.32km
71/100
Strong
High
The Guthrie Inn
0.32km
50/100
Average
Medium
Earl's Beer & Cheese
0.32km
45/100
Average
Medium

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 1 digitally strong competitors nearby.

Financial Estimates

Financial Overview

Estimated Value$1189K
Industry Margin22%
Entry Cost$290K

Market Analysis

Market Size$2.5B+ in NYC metro
TrendMaturing
SeasonalityPeak during summer months and holiday season; slower in January-February

Consumer Trends

Shift toward craft and local beverages, experience-driven nightlife

SWOT Analysis

Strengths

Internal advantages

  • Unique concept differentiating from competitors
  • Established brand recognition in local market

Weaknesses

Areas for improvement

  • Dependence on nightlife economy fluctuations
  • Narrow target demographic

Opportunities

External potential

  • Introduce loyalty program to increase retention
  • Expand delivery and takeout cocktail offerings

Threats

External risks

  • Rising commercial rents in the area
  • Changing liquor licensing regulations

Strategic Recommendations

Quick Wins

Implement this week

Optimize Google Business Profile with updated photos and hours

Create a simple website with menu and event calendar

Growth Strategies

1-3 months

Launch themed event nights to attract new demographics

Build email list for event announcements and promotions

Risks to Monitor

Ongoing vigilance

Lease renewal terms may increase overhead significantly

Reliance on weekend revenue creates cash flow volatility

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

Non-Alcoholic Bar Concept

Open a sophisticated bar focusing exclusively on craft non-alcoholic beverages and mocktails.

2

Mobile Bar Catering Service

Launch a mobile cocktail bar service for events, weddings, and corporate functions in the NYC area.

3

Bar Crawl App

Create an app connecting bar-goers with curated crawl routes, drink specials, and group coordination tools.

Digital Score

31/ 100
Poor

Quick Stats

Competitors4
Est. RevenueN/A
Market TrendMaturing
Digital Score31/100

Contact Info

177 East 100th Street, New York, NY, 10029, 10029
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Goyana stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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