Gold Star Beer Counter

Bars & Pubs · New York, NY

Business Summary

Gold Star Beer Counter is a dive bar located at 176 Underhill Avenue, Brooklyn, NY, 11238 in the Brooklyn area of New York City. Operating in the competitive NYC bar and nightlife scene, this establishment serves the local Brooklyn community and visitors in the 11238 zip code area. With a digital presence score of 53/100, there is moderate room for improvement in online visibility and digital marketing efforts.

Location & Competitors

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Foot Traffic
High
Transit Access
Good - subway station within 0.5 miles

Competitive Landscape

BusinessDistanceDigital ScoreThreat Level
Washington Commons
0.32km
80/100
Strong
High
The Bearded Lady
0.48km
75/100
Strong
High
The Barlow
0.48km
45/100
Average
Medium
Lit at Shane's
0.48km
78/100
Strong
High

Competitive Summary

Showing 4 of 4 competitors within 5km. There are 3 digitally strong competitors nearby.

Financial Estimates

Market Analysis

Market SizeThe NYC bar and nightlife industry generates approximately $6.8 billion annually across 12,000+ licensed establishments.

Consumer Trends

Rise of experiential dining and drinking conceptsGrowing demand for craft cocktails and artisanal spiritsPost-pandemic preference for outdoor and well-ventilated spaces

SWOT Analysis

Strengths

Internal advantages

  • Late-night hours capture after-work and nightlife crowds
  • Strong local brand recognition in the neighborhood
  • Strong relationships with local craft breweries

Weaknesses

Areas for improvement

  • Dependence on walk-in traffic without reservation system
  • No dedicated website or outdated web presence
  • Seasonal revenue fluctuations

Opportunities

External potential

  • Collaborate with local breweries for exclusive tap takeovers
  • Expand into craft cocktail delivery via platforms like Drizly
  • Introduce trivia nights and themed events for slow weekdays

Threats

External risks

  • Labor shortages and rising minimum wage requirements
  • Supply chain disruptions affecting alcohol costs
  • Noise and capacity regulations from community boards
  • Post-pandemic shifts in nightlife habits

Strategic Recommendations

Quick Wins

Implement this week

Growth Strategies

1-3 months

Risks to Monitor

Ongoing vigilance

Startup Ideas

AI-generated business opportunities inspired by this analysis

1

BarHopper - AI-Powered Bar Discovery App

A hyper-local app using AI to recommend bars based on mood, group size, and real-time crowd levels in NYC neighborhoods.

2

SipSafe - Drink Safety Verification

Smart coaster/straw technology that detects drink tampering, addressing safety concerns in NYC nightlife venues.

3

NightShift Staffing - On-Demand Bar Staff

Gig-economy platform specifically for trained bartenders and bar-backs, solving NYC hospitality staffing shortages.

Digital Score

53/ 100
Fair

Quick Stats

Competitors4
Est. RevenueN/A
Digital Score53/100

Contact Info

176 Underhill Avenue, Brooklyn, NY, 11238, 11238
Used by 200+ businesses

What Top Competitors Already Know

See exactly how Gold Star Beer Counter stacks up: revenue projections, competitive blind spots, and 3 growth opportunities other businesses in this market are already using.

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